Many local business owners overlook one of the best forms of advertising today and that is a website. If you want to attract customers, then there’s no question that having a website for your local business is your best weapon.
It doesn’t matter what kind of business you have whether you’re a retailer, dentist, lawyer, accountant or dog groomer. Every business needs a website. Do you realize that more and more people each day turn to the internet to look up businesses than the yellow pages? If you aren’t online, they can’t find you.
Here is a brief list of the reasons why you should have an online presence:
- You can better serve your existing customer base.
- Your customers can have their questions answered 24/7.
- Your customers can set appointments with you online.
- It provides instant credibility.
- You can display customer testimonials for more interest and credibility.
- You will be able to target your market of choice using built-in advertising tools.
- You can showcase your work to prospective clients.
- You can offer specials, hot deals and online coupons.
- You will have a second storefront, virtually speaking, where you can display your products or services.
- You can sell your products online and it’s like having a 24 hour salesperson working for you.
- You can capture customer leads and email them anytime with special offers and information.
- Best of all you’ll stay ahead of the competition.
As you can see the benefits of having a website far outweigh the traditional yellow pages. Your customers are online and they are looking for you. Will you be there?
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Whether you sell your own product or are selling as an affiliate it’s a good idea to start a website or at the very least a blog or weblog.
This gives you a presence on the Internet and a base to sell from. If you promote or sell good products then it is likely that people will come back and buy from you again.
It also gives your customers and prospects a chance to get to know you. Did you know that people are more likely to purchase form someone that they know and trust rather than someone that they don’t know anything about?
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