Video Marketing: A Lucrative and Dynamic Form of Marketing
March 22, 2012 by Lisa Santos · 1 Comment
It is a fact… Video marketing is one the most creative and proactive strategies you can embrace to blow your competition out of the water.
Your business can increase profits and reduce advertising costs by leveraging 3+ billion daily online video viewers; simply by creating and distributing online videos that relate to your product or service.
Also add these videos to your website. Let’s face it… Gone are the days of one photo shot to capture the essence of who you are as a business.
Videos allow you to give a “real” introduction of who you are as a business. Not only that, but there are many different types of videos you can create to relay different types of marketing messages.
Videos are powerful because they compel people to buy, to cry and to laugh depending on your angle. You have so much flexibility in how you create them that the possibilities are endless.
One of the most significant motivators of video marketing is that you can tap right your customer’s brains and emotions. As they stare into their computer screens, they establish a certain connection with you that cannot be achieved by reading text.
No other form of marketing currently out-rates video marketing for bringing the customer or prospect into the experience.
Now you understand why most businesses are jumping on the video tidal wave. They literally don’t have any other options that can produce the type of conversions that videos can produce.
It’s your turn to become a part of the movement and the 13 million hours of downloaded videos. From retail shops, to cosmetic surgeons, to conducting SEO campaigns… everyone is using online videos today.
And so you should… Your business too can capitalize on the 172 million Americans who have participated in over 5.1 billion online viewing sessions. These numbers are mind-boggling.
Any way you look at it, the increased popularity of online video-viewing amongst consumers is your ticket to take part in this lucrative, dynamic form of marketing.
Video Marketing: A Powerful Relationship Building Tactic
January 12, 2012 by Lisa Santos · Leave a Comment
I think all business owners would agree that:
Without your customers you have nothing.
Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers.
Providing a quality, professional service is the first step in relationship building obviously. However, another powerful relationship building tactic is video marketing.
With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise communication in regards to your business.
The ability to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing them on your website.
Online videos can open up massive opportunities for your business; including increased credibility, more leads, more sales, and stellar customer loyalty.
Whether your objective is to teach entertain, new-age consumers somewhat expect marketing to be in video form. To be frank, it’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page – they simply sit back, relax, and enjoy the show.
Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most formative marketing tools of this century.
Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.
If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel – and that’s the last thing you need.
Video Marketing: Proven to Lower Advertising Costs
December 14, 2011 by Lisa Santos · Leave a Comment
Today, every business has had to tighten their wallets and consider ways to lower the overhead costs and expenses. Overall, expenses are up due to the rising costs associated with running a business.
On the flip side, purchases are down due to the current economic state. This presents a real “one-two” punch that most business owners are not equipped to deal with.
It’s a sad that some business owners don’t even foresee any real way out of their failing businesses.
However, when you implement innovative marketing moves – such as the use of video marketing – your advertising costs are reduced dramatically and you can start to see the light at the end of the tunnel.
Understanding how video marketing tools will increase your business success will help you create new ways to continuously boost your bottom line.
In the shortest time span imaginable, online video marketing has changed the way information moves and dollars come into your pocket as a business owner.
Why spend countless hours and money on traditional advertising methods that are no longer effective when a short spot can be embedded right onto your landing page or website?
You will realize far more results in terms of energy and finances expended if you recognize the importance of using video marketing to sell your product or service.
Not only will your customers be delighted to experience the trendiest means of advertising, but your business partners will look at you with newfound respect because you were able to cut costs without losing quality.
Get on the video marketing train and start uploading your powerful videos today. You will dramatically decrease your advertising budget yet increase your bottom line through dynamic and innovative marketing.
Give your customers that little bit of extra human touch and watch as online marketing becomes your most effective money-making tool EVER.
Did You Know? Viewing Online Videos is Preferred Over Reading Text
November 7, 2011 by Lisa Santos · Leave a Comment
Studies have shown that more and more consumers prefer to watch online videos to reading text. That translates to: your prospects and customers would rather watch online videos to reading the details on your website.
Can you believe that?
I can…
Online video marketing has exponentially changed the way your customers buy — and how we sell our products or services. The most powerful social media tool out there, video marketing, is speedy and gives your customers and prospects instant gratification.
Observe someone as they scan the internet. Their eyes and energy are directed to the most visually stimulating options on your landing page. Landing pages that have videos are proven to convert better than those that don’t.
Therefore, any business today that is serious about claiming their stake in online real estate should be using online videos to some degree if they are serious about reaching their target audience.
Just how hard is it to get online videos for your business?
Sure, it looks easy and simple enough… The truth is that video marketing can be somewhat complex and requires a little research before slapping up any ole video.
If you are visually demonstrating your product, online video advertising can increase brand recognition and drive traffic to your online and offline business premises.
Immediate gratification is something you can give prospective customers and returning customers by embedding short clips right into your website.
The videos you create can be instructional, commercial, historical or humorous – whatever fits your business needs. And you don’t have to stop at one type of video – do several of them. In fact, the more videos you have spread around the web, the better.
One thing is for certain; as a business owner, your goal is to accommodate the high video demand by creating online videos for your target audience.
Otherwise, you may never experience the joy of auto-pilot, 24/7, hands-off sales.
Quick Tip #11 From Your Internet Marketing Virtual Assistant (List Building with Videos)
August 6, 2009 by Lisa Santos · Leave a Comment
Let’s talk video!
These days video is all over the web and you can use it to get more subscribers. There’s no doubt that publicizing free content like articles and ebooks can drive traffic to your website and increase your subscribers.
But have you ever thought about using video to do the same thing?
All you have to do is create a short video introducing yourself and your business. You can provide tips or a short tutorial. Try to provide some helpful information and point out all of the ways that you can help them if they visit your website and join your list.
Don’t worry of you aren’t ready to be a film star. You can create videos from slide show presentations or from screen capture software like Camtasia. You can get a free trial at: http://www.techsmith.com/camtasia.asp
In your video make sure you point your viewers to a specific landing page (a squeeze page) with your sign up form on it. People will be eager to join your list because you’ve provided them with great information in a wildly popular format.
I hope you found that tip helpful and don’t forget if you have any questions let me know.
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