Without your customers you have nothing.
Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers.
Providing a quality, professional service is the first step in relationship building obviously. However, another powerful relationship building tactic is video marketing.
With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise communication in regards to your business.
The ability to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing them on your website.
Online videos can open up massive opportunities for your business; including increased credibility, more leads, more sales, and stellar customer loyalty.
Whether your objective is to teach entertain, new-age consumers somewhat expect marketing to be in video form. To be frank, it’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page – they simply sit back, relax, and enjoy the show.
Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most formative marketing tools of this century.
Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.
If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel – and that’s the last thing you need.
Studies have shown that more and more consumers prefer to watch online videos to reading text. That translates to: your prospects and customers would rather watch online videos to reading the details on your website.
Can you believe that?
Online video marketing has exponentially changed the way your customers buy — and how we sell our products or services. The most powerful social media tool out there, video marketing, is speedy and gives your customers and prospects instant gratification.
Observe someone as they scan the internet. Their eyes and energy are directed to the most visually stimulating options on your landing page. Landing pages that have videos are proven to convert better than those that don’t.
Therefore, any business today that is serious about claiming their stake in online real estate should be using online videos to some degree if they are serious about reaching their target audience.
Just how hard is it to get online videos for your business?
Sure, it looks easy and simple enough… The truth is that video marketing can be somewhat complex and requires a little research before slapping up any ole video.
If you are visually demonstrating your product, online video advertising can increase brand recognition and drive traffic to your online and offline business premises.
Immediate gratification is something you can give prospective customers and returning customers by embedding short clips right into your website.
The videos you create can be instructional, commercial, historical or humorous – whatever fits your business needs. And you don’t have to stop at one type of video – do several of them. In fact, the more videos you have spread around the web, the better.
One thing is for certain; as a business owner, your goal is to accommodate the high video demand by creating online videos for your target audience.
Otherwise, you may never experience the joy of auto-pilot, 24/7, hands-off sales.