Due to today’s tough economic condition, most business owners are in the exact same boat. No one has extra money to waste on advertising methods that don’t even return the amount of money you spent to implement them.
But have you ever thought about implementing mobile strategies in your business? Strategies that will help you reach your target market more quickly, more often, and more cost-effectively?
Text messaging has steadily grown in popularity within the last few years. There are more cell phones on the planet than there are television sets.
In fact, according to the Mobile Marketing Association of Asia over 5.1 billion people in the world own a cell phone. There is no doubt that to text messaging is one of the easiest and fastest ways to reach your massive target audience.
Many popular companies have used SMS marketing campaigns to boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, and Dunkin Donuts have all used SMS text messaging as a successful marketing tool.
Hilton Hotels even reported a rise of 10 to 25% in offer redemptions after a text campaign they began in order to increase customer loyalty. What other form of marketing do you know of that can increase redemption rates that easily?
If this type of advertising has worked for these companies, why not make it work for yours? The world is changing and old forms of advertisement will not reach as many people as they once did.
Cell phones abound and there are more working cell phones than television sets on the planet. Great advancements in communication and technology have brought about great opportunities. It is time your business takes advantage of these opportunities as well.
Many businesses struggle to answer this question these days…
It is a tough call and they’re simply confused about how to market cost-effectively while still achieving the results they need to grow their customer-base.
With the rates of postage skyrocketing and the regulations around unsolicited sales calls becoming tighter, effective direct marketing through traditional methods is rapidly approaching cost-prohibitive levels.
However, there is an option that maximizes your ability to reach your target market at a minimal price – SMS Text Messaging. The majority of the 302.9 million wireless accounts in the U.S. are already using text messaging. In fact, more than 2 trillion text messages were sent and received in 2010.
As long as customers opt-in, businesses can now customize messages to a particular audience, and ensure that the desired recipient receives the communication instantly.
Because recipients have already expressed interest by permitting the text messaging, it is only a matter of crafting a concise and appealing hook to bring them to your website or through your doors.
Customers indicate that special offers and promotions are easier to track when located safely in a mobile device, resulting in a greater likelihood of redemption. Launching your SMS text messaging campaign is risk-free, as a small investment will lead to large sales.
If your business thrives on repeat sales, SMS text message marketing should no longer be just an option – it should be a necessity for your business.
Consumers are used to it, they’re open to the idea, and they have fun participating. So why miss out on the opportunity to give them what they want? Not only will you build a loyal following of repeat business, but you will also easily add profits to your bottom line due to the low-costs involved.