Managing Negativity on Social Networking Sites
January 26, 2012 by Lisa Santos · 1 Comment
Everyone agrees that one way to draw attention to your business is by leveraging the power of Social Networking. Sites such as Facebook, Twitter, and YouTube are very popular sites and could be harboring a large sum of potential customers for your business.
In fact, social networking activities calculate to about about 15% of all internet use daily – this is HUGE.
We all know about Facebook. Whether you have your own account or you know of someone else who does, you are well aware that this is the most popular online social networking sites today.
Facebook has more than 750 Million users – imagine how many of your local customers you could reach just by using Facebook!
So when it comes to building and maintaining your company’s reputation, this is one place to start.
Studies show that Facebook users spend quite a bit of time logged in each day socializing, sharing information, and responding to messages.
So let’s say you have an unhappy customer who posts negative information about your business on your Facebook Fan page. You can respond to any negativity that comes your way immediately if you manage your Fan page properly.
It’s a known fact that people do business with those they like and trust. So if you can tap into those zones, you can eventually build a solid reputation that can’t be touched.
To do so, your main goal should be to share valuable information with your followers on a consistent basis as well as provide special discount offers from time to time.
Maintaining your online reputation also involves heavily monitoring what is being said about your business online. If you don’t know that something negative has been said, you have no chance of responding to it or correcting it.
How detrimental could that be for your business?
Social Media Marketing: Why Is It So Effective?
February 26, 2010 by Lisa Santos · 2 Comments
You may be amazed at the rise of web2.0 (otherwise known as social networking) sites over the past few years, wondering how in the world did such casual sites which operate like de-stressing tools become such big business?
Well, the key element to doing business in today’s modern world is strategic networking. One of the fastest and most interactive methods is social marketing advertising.
In fact, a whole lot of companies create their own customized profiles on social media sites, and then add prospects and business contacts as friends. The key to social marketing networking is simply making friends and connecting with a targeted demographic audience.
No matter what your target demographic is, you’ll find various kinds of people from all backgrounds and cultures who eagerly log on to sites such as Twitter, Facebook, MySpace, YouTube and Squidoo regularly.
Many online businesses, some of which could be your rivals, are already taking advantage of social marketing advertising. You need to jump on the bandwagon as well to leverage on this amazing wave of social marketing.
Creating a profile or channel can be done in a matter of seconds. However, you will have to maintain your own page regularly. Try logging in on alternate days to add new friends, respond to requests, share comments, answer questions etc.
Remember, you have to be patient yet interactive so as to win the trust of others.
Would you like more social media tips like this? Check out Social Marketing Superstar.
Social Media Marketing: Unwritten Rules to Take Into Consideration
February 24, 2010 by Lisa Santos · 2 Comments
When you join a social networking site for the first time, there are a couple of unwritten ( or maybe written in some places) rules that you need to take into consideration.
Now these rules or tips may not make you a Millionaire overnight, but what they do is help build credibility and your good reputation online as someone people can trust and who knows his/her area of expertise well.
And here they are:
1. Don’t try to be funny
Some people will start to think business and start promoting their businesses or products on the spot. Wrong move. The purpose of sites like Facebook, Twitter, etc. is to socialize, and you should just stick to that. This means no hard selling, no direct sales pitch, nada, zilch. It’s an environment where work and play has must go hand in hand.
2. Go where the traffic is
Sounds like common sense? You’d be surprised how many people actually over look this. If you see a huge community of people on Facebook talking about dog training for example, there’s your obvious pot of gold.
3. Give as much as possible
Yea, it is better to give than to receive. When offering people tips, advice, videos, files and other freebies, you are actually adding value to whatever you offer them in future and building up a credible reputation. Although it seems you might be on the losing end now, in the near future, you will reap untold profits from this once little action.
Of course there’s more to leveraging on the power of social media but right now, apply these tips and see your stock rise online!
Would you like more social media tips like this? Check out Social Marketing Superstar.
The Top 10 Traffic Ideas for your Blog You Must Know
September 19, 2009 by Lisa Santos · 3 Comments
Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive.
Of all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.
That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say.
1. Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.
2. Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.
3. Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.
4. Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.
5. Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.
6. Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.
7. Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.
8. Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.
9. SEO Marketing – whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your niche.
10. Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.
Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.
Sign Up For Blog Updates
Subscribe Below and Receive Our Free Report and 10 Day Email Series on "Local Business Domination: 10 Easy Ways to Attract Local Customers"
We respect your privacy. Your information is safe with us.Check Out This HOT Product! Highly Recommend.
-
Gallery
