Social Media Marketing: Why Is It So Effective?
February 26, 2010 by Lisa Santos · 2 Comments
You may be amazed at the rise of web2.0 (otherwise known as social networking) sites over the past few years, wondering how in the world did such casual sites which operate like de-stressing tools become such big business?
Well, the key element to doing business in today’s modern world is strategic networking. One of the fastest and most interactive methods is social marketing advertising.
In fact, a whole lot of companies create their own customized profiles on social media sites, and then add prospects and business contacts as friends. The key to social marketing networking is simply making friends and connecting with a targeted demographic audience.
No matter what your target demographic is, you’ll find various kinds of people from all backgrounds and cultures who eagerly log on to sites such as Twitter, Facebook, MySpace, YouTube and Squidoo regularly.
Many online businesses, some of which could be your rivals, are already taking advantage of social marketing advertising. You need to jump on the bandwagon as well to leverage on this amazing wave of social marketing.
Creating a profile or channel can be done in a matter of seconds. However, you will have to maintain your own page regularly. Try logging in on alternate days to add new friends, respond to requests, share comments, answer questions etc.
Remember, you have to be patient yet interactive so as to win the trust of others.
Would you like more social media tips like this? Check out Social Marketing Superstar.
Social Media Marketing: Unwritten Rules to Take Into Consideration
February 24, 2010 by Lisa Santos · 2 Comments
When you join a social networking site for the first time, there are a couple of unwritten ( or maybe written in some places) rules that you need to take into consideration.
Now these rules or tips may not make you a Millionaire overnight, but what they do is help build credibility and your good reputation online as someone people can trust and who knows his/her area of expertise well.
And here they are:
1. Don’t try to be funny
Some people will start to think business and start promoting their businesses or products on the spot. Wrong move. The purpose of sites like Facebook, Twitter, etc. is to socialize, and you should just stick to that. This means no hard selling, no direct sales pitch, nada, zilch. It’s an environment where work and play has must go hand in hand.
2. Go where the traffic is
Sounds like common sense? You’d be surprised how many people actually over look this. If you see a huge community of people on Facebook talking about dog training for example, there’s your obvious pot of gold.
3. Give as much as possible
Yea, it is better to give than to receive. When offering people tips, advice, videos, files and other freebies, you are actually adding value to whatever you offer them in future and building up a credible reputation. Although it seems you might be on the losing end now, in the near future, you will reap untold profits from this once little action.
Of course there’s more to leveraging on the power of social media but right now, apply these tips and see your stock rise online!
Would you like more social media tips like this? Check out Social Marketing Superstar.
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