It’s no doubt that starting a business requires a lot of time, effort and a boat load of money. But it’s what you do with that time and money that makes or breaks your success.
Businesses today have to actively get the word out to people about their businesses in order to stay afloat and social media is one important aspect in that process.
Conventional marketing methods are slowly falling out of financial reach for most businesses and are also becoming less effective. Social media, on the other hand, is coming up as a preferred marketing method to create buzz around businesses.
Prior to spending boatloads of money on advertisement strategies that do not work, you should consider leveraging the extreme popularity of social media. One bright side to social media is the fact that the cost is extremely minimal, but it can generate results along the lines of a multi-million advertisement campaign when done the right way.
As a business owner, a lot of your time should be spent on creating buzz around your products, services, and business. Social media allows you to target an audience that will be interested in what you have to offer. Some social media sites will allow a business owner to post videos of products and images of the business; therefore creating awareness and letting people know that the business exists.
Most people have turned to the internet for almost everything and will gather information on products and services online. For this reason, business owners should set up social media pages that will provide the much needed information on their services and products.
Millions of people are using social media networks to keep in touch with other people as well as companies. With this in mind, it is only important that business owners utilize the business tools that social media networks provide.
Social media is all about socialization so be sure to “socialize” and “engage” with your audience. You should provide them with information that is helpful and valuable to them; making them want to stick around to see what your business can do for them.
To ensure that the buzz around your company is unmatched, you should keep in touch with your customers through various social media platforms. This involves posting new and fresh content consistently to all of them, as well as answering questions asked by users, who are potential customers.
Let’s face it, Social Media is not going away anytime soon, so it only makes sense for your business to get involved and realize the power of this amazing marketing tool.
Filed under social media, social media marketing · Tagged with creating buzz for your local business using social media, social media
Everyone agrees that one way to draw attention to your business is by leveraging the power of Social Networking. Sites such as Facebook, Twitter, and YouTube are very popular sites and could be harboring a large sum of potential customers for your business.
In fact, social networking activities calculate to about about 15% of all internet use daily – this is HUGE.
We all know about Facebook. Whether you have your own account or you know of someone else who does, you are well aware that this is the most popular online social networking sites today.
Facebook has more than 750 Million users – imagine how many of your local customers you could reach just by using Facebook!
So when it comes to building and maintaining your company’s reputation, this is one place to start.
Studies show that Facebook users spend quite a bit of time logged in each day socializing, sharing information, and responding to messages.
So let’s say you have an unhappy customer who posts negative information about your business on your Facebook Fan page. You can respond to any negativity that comes your way immediately if you manage your Fan page properly.
It’s a known fact that people do business with those they like and trust. So if you can tap into those zones, you can eventually build a solid reputation that can’t be touched.
To do so, your main goal should be to share valuable information with your followers on a consistent basis as well as provide special discount offers from time to time.
Maintaining your online reputation also involves heavily monitoring what is being said about your business online. If you don’t know that something negative has been said, you have no chance of responding to it or correcting it.
How detrimental could that be for your business?
But it is time to get on board and ignite your business with a customized Facebook Fan page.
Doing so will bring you a lot more potential customers and provide an easy, simple way for you to engage with them and convert them into long-term loyal customers.
What better way to roar back to life than by using social media when dividing your marketing and advertising dollars?
I’m sure you’ve heard that social media usage is on the rise and is expected to grow at even higher levels within the coming months and years.
This means that business owners all over the world have to prepare themselves to move with this new wave form of marketing.
However, setting up a powerful lead funnel using social media is no easy task. It takes time to build the type of presence that will create long term income for your business.
But a custom-designed, lead capture Facebook Fan page can propel your company into bigger profits pretty quickly; so this is an ideal place to start.
Motivated consumers do not want to be overwhelmed with too much erroneous information. So bring your prospect to your Fan page and when they “like” you as a fan they are moved to a reveal page.
Here, you can reward them with an exclusive report and literally have a customer for life.
Providing your online followers with massive value along with a few promotions here and there is a great recipe for business success.
Social networking means big business and big income if you do it right. It can provide you with more leads, customers, sales, and profits beyond your imagination.
Don’t miss out on the enormous opportunity to take your business to a whole new level through Facebook Fan pages.
Even though social media sites are a tremendous way for small business owners to promote themselves on a shoestring budget, most small business owners don’t utilize these powerful platforms effectively. They vacillate between feeling completely overwhelmed and feeling that the sites are a huge waste of time.
Social Media is one of my favorite ways of generating interest around my own small business. But, there are some basic principles to keep in mind in order to make your marketing more effective and efficient.
Here are five important tips that will enhance your overall social media marketing experiences:
1) Create a landing page.
A landing page is a one-page website that offers your visitors a quick peek at you and your small business before they are “overwhelmed” by your business website. In addition, successful landing pages offer visitors a valuable free offer in exchange for their name and email address. Landing pages are crucial to business success because they allow prospects to connect with you on a more personal level, quickly highlight the benefits of doing business with you and give your prospects a small taste of what your small business is all about.
2) Set up complete profiles on your social networks.
If you want your marketing efforts to work, make sure that your social media profiles are complete. If prospects land on your profile page and it doesn’t have a picture and contains sparse information, they aren’t likely to feel any connection with you. You should provide as much information about yourself as possible. Remember, people want to get to know you, so give them what they’re looking for.
3) Participate; don’t push.
When marketing on social media platforms, always keep in mind the 80/20 rule. You should spend 80% of your time sharing, answering questions and interacting with others and only 20% of your time promoting your small business. If you stick to this rule, you’ll be viewed as a true participant as opposed to a pushy sales-person.
4) Be consistent.
Social media marketing is all about consistency. It’s extremely important that prospective clients see you on a regular basis. Exposure is the key to gaining your client’s trust and eventual business. So, get on those sites and interact on a daily basis.
5) Create a daily schedule.
If you don’t have a schedule, it won’t take long before you’re sucked into the “social media black hole.” Determine how much time you have to devote to your social media marketing and stick to it. If you only have 30-minutes each day, then only utilize three social networking sites and generate a strong presence on them. I like to use a timer (honestly!) to keep myself on track; when it beeps, I’m off to the next site.
Social Media marketing is extremely effective as long as you understand how to tap into its power. If you implement these five tips into your marketing efforts, you should quickly generate impressive results for your small business.
About the Author: Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Armed with years of teaching and a M.S. in Written Communications, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward.
Known for her energy, passion and “get-it-done” attitude, Jessica shares her savvy marketing tips through her weekly ezine, blog, podcasts and videos. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com.
Jessica recently joined the Manta team of industry experts.
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