When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there.
It can vary from niche to niche, and is also based on your target market or demographic. Some markets will respond kindly to a 2 to 1 ratio of content versus advertising messages, while other markets will become agitated if they get a marketing message for every two content posts. A good way to play it safe is ratio of at least 5 to 1.
By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!
When you are trying to market your products or services successfully with social media, one very important thing that you should always do is post useful and interesting information on a regular basis.
This has two major benefits;
1. It makes people LIKE you, because people love getting free stuff.
2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.
While you can’t always post a lot of information on some of the social networks themselves, you can create helpful posts, free reports and ebooks then post it on your blog and use one of the many free applications available to update to all of your social network profiles at the same time letting all of your followers and fans know about any new content.
By doing this on a regular basis you will build your reputation as being someone that really knows what they are talking about.
Marketing on Facebook is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the “like” button and follow your updates.
It’s important that your fan page has a purpose if you want it to be successful. You must have a specific plan for your pages because people won’t click that button unless they like what they see.
Once you have created a great looking fan page make sure that you regularly post tips, gifts and links to videos on the page to keep people coming back to read and comment often. You can even run a contest to encourage participation.
If you are stuck for ideas just login to your Facebook account and do a search for your top keywords and see what others in your market are doing on their fan pages.
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