Did You Know? Viewing Online Videos is Preferred Over Reading Text
November 7, 2011 by Lisa Santos · Leave a Comment
Studies have shown that more and more consumers prefer to watch online videos to reading text. That translates to: your prospects and customers would rather watch online videos to reading the details on your website.
Can you believe that?
I can…
Online video marketing has exponentially changed the way your customers buy — and how we sell our products or services. The most powerful social media tool out there, video marketing, is speedy and gives your customers and prospects instant gratification.
Observe someone as they scan the internet. Their eyes and energy are directed to the most visually stimulating options on your landing page. Landing pages that have videos are proven to convert better than those that don’t.
Therefore, any business today that is serious about claiming their stake in online real estate should be using online videos to some degree if they are serious about reaching their target audience.
Just how hard is it to get online videos for your business?
Sure, it looks easy and simple enough… The truth is that video marketing can be somewhat complex and requires a little research before slapping up any ole video.
If you are visually demonstrating your product, online video advertising can increase brand recognition and drive traffic to your online and offline business premises.
Immediate gratification is something you can give prospective customers and returning customers by embedding short clips right into your website.
The videos you create can be instructional, commercial, historical or humorous – whatever fits your business needs. And you don’t have to stop at one type of video – do several of them. In fact, the more videos you have spread around the web, the better.
One thing is for certain; as a business owner, your goal is to accommodate the high video demand by creating online videos for your target audience.
Otherwise, you may never experience the joy of auto-pilot, 24/7, hands-off sales.
Who Uses Virtual Assistants?
April 1, 2010 by Lisa Santos · 1 Comment
For small and medium sized businesses that are especially at the start-up stage, the requirement for extra assistance is often vital. But the constraints on funds, space or equipments can prevent them from hiring a full time assistant.
This is where a Virtual Assistant (VA) can be a great resource.
Advantages of using a VA:
• The need for the traditional office paraphernalia like office space and equipments are eliminated, since a VA independently provides services from a remote location using his/her own equipment.
• The organization only needs to pay the VA for the time and material, if any, spent on the specific project.
• Since VAs have prior secretarial or similar experience, the need for training them is eliminated.
• Employee recruitment cost almost accounts to nothing at all.
• It cuts down overhead expenses like employee related insurances, taxes or benefits.
Hence, VAs are the best alternative that a growing small/medium scale business has as an economical and efficient alternative to hiring a full time employee.
Businesses that generally use the services of a VA:
The services of a VA can be availed by any person or business. Since a VA normally has prior administrative experience, their services are especially useful in businesses that experience regular periods of excessive pressure occurring due to paper work and other routine administrative tasks.
The businesses that generally use the services of a VA are:
- Real estate agents
- Legal professionals
- CPAs
- Journalists
- Authors
- Website owners
- Affiliate marketers
- Teachers and professors
- Life coaches/business coaches
- Consultants
- Therapists
- Beauty salon owners
- Artists
- Musicians
- Photographers
- Other small business owners, and so on
When would considering a VA be required?
Businesses should think of using the services of a VA if they are met with the following instances:
1. More free time is required to focus on strategic and more important goals
2. Delegation of work to existing staff would affect their productivity and their ability to meet deadlines
3. Existing staff do not have the required skill set to complete the task in question
4. There is a limitation on funds with regards to providing training, purchasing of office equipment or space
5. There is a requirement for a forwarding address when the person in question is away from work for a while
6. There is a requirement of an extra hand when the volumes of work are too large and difficult to handle on one’s own
7. There is a general need of a personal assistant
Adding in the Extra Help: Should You Hire A Virtual Assistant?
October 5, 2009 by Lisa Santos · 1 Comment
Whether you are a small business or a corporation, the question arises, should you hire a virtual assistant? You know that there are a large number of tasks that need to be done during the day, some which seem impossible to do. However, you know that this is a large leap into a new way of functioning for your business. If you are determining the best business moves, you may want to evaluate your reasons for getting involved with the extra helping hands.
The major reason why anyone would hire a virtual assistant is because there is too much work that is taking away from things that they would be doing. The best way to evaluate on whether you need a virtual assistant or not, are to see what you are doing all day. If you are spending time on administrative correspondence and not your vision, then a virtual assistant may be a good answer. This is especially important if you have noticed that your business is beginning to grow or expand.
Another factor to consider with a virtual assistant is the resources that you will need. This will depend on the place where your business is and what type of help it needs. If you are growing considerably, it might be in your best interests to hire a full-time or part-time employee. However, if you don’t know if you will have that much work, a virtual assistant is a better option because everything is off contract. That means that if there is no work, you don’t pay them.
By hiring a virtual assistant, you will be helping yourself with both time and money. The simple thing to do is to evaluate your situation. If you have room for some help, but not for a larger step, hiring a virtual assistant is the best option. This will ensure that you will get the best, while saving time and money in the long run.
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