Marketing In The Cell Phone Age: Don’t Get Left Behind
January 17, 2012 by Lisa Santos · Leave a Comment
Did you know that while 5.1 billion people in the world own a cell phone, but only 4.6 billion people own a toothbrush?
According to the Mobile Marketing Association, there are even some countries in which there are more mobile phone subscriptions than there are people. How is this even possible?
But with such impressive numbers, it is no wonder SMS text messaging has become such an important marketing tool for businesses.
When it comes to responding to a message, people are 70% faster at answering a text message than an e-mail. Text messages are convenient and instantaneous.
Unlike with a computer or a T.V. set, people carry their phones with them at all times. Are you starting to see what this means for your business?
This is the power of the cell phone. Harness that power to grow your business.
Coupons, special offers, event reminders, billing information, and so much more can be sent through quick, unobtrusive text messages. It is a great way to build up your repeat customer base and create a sense of loyalty among customers for your company.
When combined with other creative forms of advertising, a text messaging campaign can really make your business soar.
Some of your competitors are probably already ahead of the game and are using SMS Text Message marketing on a consistent basis.
If so, some of “your” customers are probably doing business with them on a regular basis. This is totally unacceptable and unnecessary. You too can harness the power of text marketing and implement your own campaign for very reasonable prices.
If you are unsure about HOW to implement a text marketing campaign, it is advisable that you seek the services of a professional text message marketer.
Once you see the power in this cutting-edge form of marketing, you’ll wonder why you didn’t do it sooner… Don’t get left behind.
SMS Text Marketing: Keep Them Coming Back!
November 30, 2011 by Lisa Santos · Leave a Comment
What is your preferred method for keeping in touch with your local customers and prospects?
Many businesses struggle to answer this question these days…
It is a tough call and they’re simply confused about how to market cost-effectively while still achieving the results they need to grow their customer-base.
With the rates of postage skyrocketing and the regulations around unsolicited sales calls becoming tighter, effective direct marketing through traditional methods is rapidly approaching cost-prohibitive levels.
However, there is an option that maximizes your ability to reach your target market at a minimal price – SMS Text Messaging. The majority of the 302.9 million wireless accounts in the U.S. are already using text messaging. In fact, more than 2 trillion text messages were sent and received in 2010.
As long as customers opt-in, businesses can now customize messages to a particular audience, and ensure that the desired recipient receives the communication instantly.
Because recipients have already expressed interest by permitting the text messaging, it is only a matter of crafting a concise and appealing hook to bring them to your website or through your doors.
Customers indicate that special offers and promotions are easier to track when located safely in a mobile device, resulting in a greater likelihood of redemption. Launching your SMS text messaging campaign is risk-free, as a small investment will lead to large sales.
If your business thrives on repeat sales, SMS text message marketing should no longer be just an option – it should be a necessity for your business.
Consumers are used to it, they’re open to the idea, and they have fun participating. So why miss out on the opportunity to give them what they want? Not only will you build a loyal following of repeat business, but you will also easily add profits to your bottom line due to the low-costs involved.
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