Social Marketing Quick Tip #2 – Socialize and Earn Trust
October 5, 2010 by Lisa Santos · 1 Comment
When it comes to social media marketing the most important thing you should do is to spend time socializing.
This should be obvious, but too many marketers skip this vital component when using social media to advertise their products and services.
While it may take a bit of time to socialize, it is an important step of the process, because people aren’t willing to pay attention to you and your marketing messages if they don’t know who you are.
You must make sure that you socialize with your friends’ fans and followers, especially if you want them to respond to your marketing message.
Think about it this way for a minute: Who would you trust more? The opinion of your friend, family, coworker or the opinion of salesperson you just met.
The simple fact is that people will be much more likely to buy what you recommend if they trust you and you can earn their trust by socializing with them, letting them get to know you, only recommending quality products and posting useful information on a regular basis.
Social Marketing Quick Tip #1 – Shifting Your Focus on Social Networks
October 4, 2010 by Lisa Santos · 2 Comments
Have you ever been approached by someone on a social network that you’ve never met and the first thing out there mouth is: “Hi, I’m with XYZ company. Please look at our opportunity and I can show you how to make money with us starting today!”. Lame, huh?
When it comes to successful social marketing one of the biggest mistakes that many marketers make is that they are too focused on making money and not enough on socializing. As a result they unknowingly spam their followers which can get their posts ignored, blocked or even banned.
When it comes to social marketing it’s very important that you use social networks as they were intended (to socialize), especially if you want to see any real results from your efforts.
Always remember to socialize first, build trust and then promote! You should be adding more value in your posts then promoting. When you do this you will have no problem attracting hundreds, maybe even thousands of happy followers and friends that will be interested in what you have to offer!
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