Managing Negativity on Social Networking Sites
January 26, 2012 by Lisa Santos · Leave a Comment
Everyone agrees that one way to draw attention to your business is by leveraging the power of Social Networking. Sites such as Facebook, Twitter, and YouTube are very popular sites and could be harboring a large sum of potential customers for your business.
In fact, social networking activities calculate to about about 15% of all internet use daily – this is HUGE.
We all know about Facebook. Whether you have your own account or you know of someone else who does, you are well aware that this is the most popular online social networking sites today.
Facebook has more than 750 Million users – imagine how many of your local customers you could reach just by using Facebook!
So when it comes to building and maintaining your company’s reputation, this is one place to start.
Studies show that Facebook users spend quite a bit of time logged in each day socializing, sharing information, and responding to messages.
So let’s say you have an unhappy customer who posts negative information about your business on your Facebook Fan page. You can respond to any negativity that comes your way immediately if you manage your Fan page properly.
It’s a known fact that people do business with those they like and trust. So if you can tap into those zones, you can eventually build a solid reputation that can’t be touched.
To do so, your main goal should be to share valuable information with your followers on a consistent basis as well as provide special discount offers from time to time.
Maintaining your online reputation also involves heavily monitoring what is being said about your business online. If you don’t know that something negative has been said, you have no chance of responding to it or correcting it.
How detrimental could that be for your business?
Should Your Local Business Have An Online Presence?
March 9, 2010 by Lisa Santos · 3 Comments
Many local business owners overlook one of the best forms of advertising today and that is a website. If you want to attract customers, then there’s no question that having a website for your local business is your best weapon.
It doesn’t matter what kind of business you have whether you’re a retailer, dentist, lawyer, accountant or dog groomer. Every business needs a website. Do you realize that more and more people each day turn to the internet to look up businesses than the yellow pages? If you aren’t online, they can’t find you.
Here is a brief list of the reasons why you should have an online presence:
- You can better serve your existing customer base.
- Your customers can have their questions answered 24/7.
- Your customers can set appointments with you online.
- It provides instant credibility.
- You can display customer testimonials for more interest and credibility.
- You will be able to target your market of choice using built-in advertising tools.
- You can showcase your work to prospective clients.
- You can offer specials, hot deals and online coupons.
- You will have a second storefront, virtually speaking, where you can display your products or services.
- You can sell your products online and it’s like having a 24 hour salesperson working for you.
- You can capture customer leads and email them anytime with special offers and information.
- Best of all you’ll stay ahead of the competition.
As you can see the benefits of having a website far outweigh the traditional yellow pages. Your customers are online and they are looking for you. Will you be there?
Need a website for your business? Check out these special website packages.
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