A really great way to build your prospect list is to find similar companies in your niche or industry that target the same customers and partner up with them also referred to as joint venture. If the company sells related products, you can both get together and form a joint venture. By forming this joint venture, you can offer a special promotion involving products from you and your joint partner which can bring great benefits to your customer as well as their customers. You will promote the new product along with your product to your customers which adds that extra value to your site.  And of course, your joint venture partner returns the favor! It’s a great way to generate traffic and definitely a win-win situation for both partners.