Facebook: The Real Power Of “People See – People Do”
January 24, 2012 by Lisa Santos · Leave a Comment
In case you haven’t noticed, just about everyone is online these days doing a thousand different things. From paying bills, to arranging travel, to shopping for a new home, people spend a LOT of time online.
People are even using the Internet more than ever to keep in touch with family, friends, and co-workers.
Not only do they keep in touch with each other, but they recommend products and services that they like. For instance, when one person “likes” a product or service, they let other people know about it and they, in turn, “like” the product or service too.
On Facebook, businesses build followers by getting them to “Like” their Facebook Fan pages. Imagine someone being in love with your product or service… so they tell everyone they know.
Then, they come to your Fan page and “Like” you and now they get all of your promotions and become loyal customers.
The process becomes viral and continues to go on and on…
Business owners are becoming aware that they also need to be online in a major way to capitalize on social network usage amongst consumers.
It is a fact that your business success strongly relies on a solid, reputable online existence.
If you do not have a customized landing page you are actually losing out on business. Your gross income is probably sagging if you are a small business owner without an online fan base or ability to capture leads.
Imagine how much traffic you can send to your website if you provide surveys for your customers about that new product you want to launch?
Not only will you get real-time data for market analysis, but your customers will be delighted and relieved to know they can find you, their friend, online 24/7.
If you really want to effectively allocate your marketing and advertising dollars wisely, get a Fan page setup and start a viral explosion amongst your satisfied customers.
9 Tips on Facebook Promotion (Video)
July 11, 2011 by Lisa Santos · Leave a Comment
Here are 9 tips to follow when promoting your business, products or services on Facebook:
1. Do not set up a personal profile or a Facebook Group to promote your brand. Use a Page instead. As mentioned earlier, Groups are best left to causes and topics related to your niche (e.g., Say No to Fur). And personal profiles? Well, they’re for people, not businesses and brands.
2. Allow users to post or comment on your Page. Keep in mind that being “social” is all about interaction, conversation, and dialogue. So give your “likers” a voice.
3. Do not leave your page stagnant for very long. Remember, the more you use your page and update it, the more chances you have of tapping into the viral nature of Facebook. The key is to be consistent and interesting with two to four posts a week. If you can’t do it on your own, hire someone to do it for you.
4. Make sure to include your business information or link on your page. Don’t make the mistake of using your Facebook page as a website because its not and it’s not yours, it’s Facebook’s. Facebook can take it down anytime and for whatever reason it may have. So, if you have a website, make sure to include your site’s link on your Facebook page. If not, make sure to let people know where to find you and how to contact you.
5. Keep in mind that social media pages are public. Always be professional in everything you do and say on your Facebook page because your brand is always out on the web and reflects on you and your business.
6. Do not make your posts sound like an ad. Always keep in mind that people generally hate being sold to. So, instead of trying to sell, try to inform and educate. Share valuable information.
7. Do not post promotional messages/materials on other people’s wall. Just think about this… how would you like it if someone comes along and sticks a poster up on your front door? Keep your promotions on your own wall. If you’d like to get extra exposure, ask your friends/”likers” politely to help you promote by reposting/sharing your promotion on their wall.
8. Always make it a point to thank people for “liking” your Page and posts. This small gesture can do wonders in spreading goodwill about your page and brand.
9. Engage with your “likers”. When someone comments on your page, comment back, even if it is to merely thank them for commenting. Answer their questions. Respond to their complaints. Encourage your followers to interact with you. This tells your followers/”likers” that there is a real person on the other end and that you care.
How To Monetize with a Facebook Fan Page and Attract New Customers
May 4, 2011 by Lisa Santos · 2 Comments
When you have a Facebook page, you have a great reason to find out how to monetize Facebook. With proven monetizing methods for Facebook, you can easily form groups along with a quantity of sources that will help pay you for certain actions your fan page viewers take whenever they visit you directly on Facebook.
Starting a Facebook fan page for your personal business is certainly a sensible way to spread the news about your product or service, increase sales on your website and interact with people who share a desire for your business Making money by attracting new customers towards your brand is a great advantage of Facebook fan pages, but once you have not monetized your Facebook page, then you seem to be losing out on a good way to produce money effortlessly!
There are a variety of ways to monetize your Facebook page. Depending upon the needs of various companies who pay you when your Facebook fan page visitors perform certain actions on your own page, you might end up being paid per click or per download. Some pay whenever you successfully connect the appropriate people together for business purposes, or when you introduce a prospective job candidate to his new employer. The possibilities are endless, and take a look at some popular ways that business owners with Facebook fan pages are earning money simply and so quickly:
Make money with ads. Google AdSense is a simple and proven alternative to generate per-click revenue through your Facebook page. With advertising that is definitely involved with your Facebook page, your viewers will spot ads that appears to be targeted toward their likes and interests, improving the odds in which they will likely be enticed to click and get more information. When they perform, you will be making money!
Post videos for cash. Working together with Google Adsense and Youtube, you can possibly monetize your videos that will get posted to your Facebook page and try to get paid when viewers click to watch. For maximum results, be sure to include detailed descriptions so that your videos surface as Facebook search engine results and attracts more than just your established fans.
Get paid for downloads. Companies like ShareCash permit you to upload files recommended to their site and link them onto your Facebook page. When viewers click and download your files, like eBooks, you profit.
Blog and profit. Your blog can make you money if you link it to Facebook and align yourself with websites like Social Spark, which monetizes your blog. Invite your Facebook friends to follow your blog post and generate some income at the same time.
Turn your Facebook page right into a money-making want ad. There are lots of companies seeking for the ideal employee, new potential prospects and network contacts. Many networking and referral companies, like My Job Referrals and Ntroduction, will probably pay you to placed the right people in touch. Check the websites for vacancies and post them to your Facebook page. Invite friends whom would be regarded as a great match for the position and you also earn a bounty!
With the great development of Facebook in recent years, new ways to monetize your Facebook fan page emerge on a daily basis. Facebook users depend on Facebook for information, entertainment and access to experts on the several kinds of topics. You don’t need to be some type of computer professional or have countless Facebook fans to reach out over these uncountable Facebook users and easily generate money through Facebook. Make the most among all Facebook has to present businesses by monetizing your Facebook fan page and among the many basic and proven monetizing techniques and grab an idea of how easy it can also be to make money with just several clicks of the mouse button.
Traffic Generating Techniques for Facebook
May 2, 2011 by Lisa Santos · Leave a Comment
Facebook fan page success is dependent upon attracting page visits and increasing the number of people who view a page. This raises the likelihood that more viewers will become aware of a particular product, interest or service. Proven traffic generation techniques for Facebook are the business owner’s most dependable marketing tools.
Using a Facebook fan page is a low-cost option for marketing budgets of any size. Spreading the word about your page does not have to be time-consuming or expensive, and small and large businesses alike can benefit from the minimal effort it takes to tell people about your page and your business. Increasing traffic on a Facebook fan page can be simple and affordable with a few easy tips:
• Advertise your page – If you run a brick-and-mortar establishment, promote your Facebook page in your store with a “Follow Us on Facebook” ad at the cash registers, on menus or on customer receipts. The possibilities are endless and the traffic the ads generate will result from genuine interest in your product or service. Entice your customers to “Like” you on Facebook and receive a special deal on their next visit to your establishment.
• Make your page compelling – A great Facebook page can generate its own buzz, and word-of-mouth alone is often enough to attract new traffic. Study your favorite Fan pages and learn what makes them likable and unique. Brainstorm ways to put a personalized twist on your favorite components of other sites. Understanding what Facebook users want and what makes them stay and play on a Facebook page is a worthy investment of your time. Once you establish some great facets to your page using many of the available apps for Facebook and engage your visitors with enticing offers, informative text or videos, you will soon see results. Games, polls and other captivating widgets are simple to use and add a fun element to your page that Facebook users love.
• Link up with industry leaders – Aligning yourself professionally with successful leaders in your field or industry can prove to be lucrative for your business. If you can establish a good relationship with industry leaders, positive things are bound to happen. Offer to endorse their Facebook pages or websites in exchange for the same courtesy and both parties benefit.
• Establish yourself as an expert in your field – Chances are you are passionate about your product or service and well-versed in its history and its future. Put that knowledge to work for you by creating a blog, submitting topical articles to relevant websites and linking all of these back to your Facebook page. If your article submissions and blog postings are kept current, your name and Facebook page will begin to surface as Google search results, sending readers directly to your page to learn more about you and what your represent.
• Make your fans spread the word - Offer current fans on your Facebook fan page incentives for referring their friends or simply ask them to support you by suggesting your page to those they know. When people believe in a product or service, they love to tell others about it. Encourage your fans to post reviews, comments and even photos, which can be tagged with friends of your fans to lead even more people over to your page.
Increasing traffic to your Facebook fan page does not have to be expensive or complicated. With a little time and effort, you can increase your page traffic, establish yourself as a reputable member of your field of expertise and align yourself with leaders in your industry. Take your passion for what you do and turn it into a money-making tool by maximizing your online exposure every chance you get. Once new visitors to your Facebook page arrive, entice them to stay by offering compelling material they will return to again and again and are sure to tell their friends about!
Business owners trust the Facebook marketing experts at LS Virtual Assistant Services for innovative tips for creating a Facebook fan page, ideas on how to monetize Facebook and ways to make the most of the Facebook paid advertising platform. For the best Facebook marketing tips, visit them online.
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