Here are 9 tips to follow when promoting your business, products or services on Facebook:
1. Do not set up a personal profile or a Facebook Group to promote your brand. Use a Page instead. As mentioned earlier, Groups are best left to causes and topics related to your niche (e.g., Say No to Fur). And personal profiles? Well, they’re for people, not businesses and brands.
2. Allow users to post or comment on your Page. Keep in mind that being “social” is all about interaction, conversation, and dialogue. So give your “likers” a voice.
3. Do not leave your page stagnant for very long. Remember, the more you use your page and update it, the more chances you have of tapping into the viral nature of Facebook. The key is to be consistent and interesting with two to four posts a week. If you can’t do it on your own, hire someone to do it for you.
4. Make sure to include your business information or link on your page. Don’t make the mistake of using your Facebook page as a website because its not and it’s not yours, it’s Facebook’s. Facebook can take it down anytime and for whatever reason it may have. So, if you have a website, make sure to include your site’s link on your Facebook page. If not, make sure to let people know where to find you and how to contact you.
5. Keep in mind that social media pages are public. Always be professional in everything you do and say on your Facebook page because your brand is always out on the web and reflects on you and your business.
6. Do not make your posts sound like an ad. Always keep in mind that people generally hate being sold to. So, instead of trying to sell, try to inform and educate. Share valuable information.
7. Do not post promotional messages/materials on other people’s wall. Just think about this… how would you like it if someone comes along and sticks a poster up on your front door? Keep your promotions on your own wall. If you’d like to get extra exposure, ask your friends/”likers” politely to help you promote by reposting/sharing your promotion on their wall.
8. Always make it a point to thank people for “liking” your Page and posts. This small gesture can do wonders in spreading goodwill about your page and brand.
9. Engage with your “likers”. When someone comments on your page, comment back, even if it is to merely thank them for commenting. Answer their questions. Respond to their complaints. Encourage your followers to interact with you. This tells your followers/”likers” that there is a real person on the other end and that you care.