An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.
In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed about your services or products, while building your
reputation as a credible expert in your particular business.
2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.
3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.
4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.
6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.
7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.
8. Distribute an email course. Each day, have yourm autoresponder send out another lesson. Just be sure that
each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.
9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.
10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a
potential customer than gain a sale.
11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your
quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.
12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.
14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or
discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.
Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant
ideas of your own!
The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you
have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.
The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google’s own words “There is no such thing as a duplicate content penalty”. This comes directly from
Google’s Webmaster Central Blog.
That should be the end of this article, at precisely 96 words excluding title as I define my word count. But it is
not. Why? Because even though this blog is operated by Google, and even though much the same has been stated by
Matt Cutts, Google’s main software engineer, and other Google experts, people still argue and complain about the
Google ‘duplicate content penalty’.
So here is the truth: you might ask who am I to know the truth, but I read all the Google blogs and their official
statements, and in applying what I learn, I achieve excellent results for my web pages on Google search engine listings:
and those of Yahoo, MSN and Bing. So I am coming from a sound base that my results can prove.
As a professional article writer whose customers trust to get them the best results from the articles I write, I have
to be very aware of the policies and the way the algorithms work of each of the major search engines, and so I am as
qualified as anybody to comment on myths such as this.
The Truth of the Google Duplicate Content Penalty
There is no duplicate content penalty. Google’s major search engine function is to offer a customer the best possible
results for a search, based upon the search term (keywords) that the customer has used in the Google search box.
Google’s customers are not:
1. You, who use it to get your web pages listed.
2. Adwords advertisers that use Adwords to advertise their products.
3. Corporations or individuals that use it to have their web pages listed.
4. Internet marketers who recommend others to use Google for advertising or searching.
Google’s customers are those seeking information, whether that is to solve a problem, where to purchase a
product at the cheapest price, find a sports result or to get directions to a specific location. Everybody that uses
Google uses a search term to find some information that they need. That search term is what you and I refer to as a
If Google detects several web pages offering exactly the same content, its algorithms will select that which best
offers the information required and list that. It might also list one or two other pages offering exactly the same content
if there are good reasons for it doing so (e.g. more links to other relevant websites, more other relevant pages on the
domain, and so on).
So, not all duplicate content pages will be refused a listing. If these duplicates are articles, then the algorithms that the spiders carry on their backs will take the links from these articles into consideration, the authority of the directory on which it is published, and other factors, before deciding which should be listed. It is wrong to believe that this decision has a chronological factor, but, if you include a link in your article Resource section to your web page that contains the same article, then your page is liable to be listed above the others, partially because of a greater number of links back to it from the other copies, and partially because your entire site is liable to be more relevant than these others to information being sought by Google’s customer.
This is not because yours was created first, but because it better meets Google’s criterion for authoritative
back-links. However, if the rest of your website is not equally authoritative, your page might be listed behind
another with the same content or even not listed at all.
All of this is designed by Google so that its customer is offered the most relevant range of results to the keywords
they used. That is what Google is for, and is its ultimate objective. Google will not penalize any individual or any
website for publishing what you refer to as ‘duplicate content’, and it will take your version into consideration
for publication just as any other version.
What counts in the long run is which version Google’s algorithms believe to be most likely to offer the best
possible information to the person seeking it, and if that means not publishing a whole host of duplicate information,
then that is only fair, isn’t it? If you used Google to find some information, you wouldn’t want to find page after page
saying exactly the same thing, would you?
No, and neither does Google. A Google listing comes from its indexing of billions of web pages that contain the keywords used by the searcher: both in relation to the entire phrase and to the individual words used in the search term. If you want your copy to be different, make some minor changes and perhaps change the form of the keywords, but most importantly, change the title and the introductory paragraph to which the crawlers will take special notice.
You then have a better chance of your version being listed along with some of the others, but remember: the next time
you use the term ‘duplicate content’ you are using a term that does not exist in Google’s vocabulary for any reason
than to deny its existence. The Google Duplicate Content Penalty does not exist: the truth!
For more information on the mythical duplicate content penalty visit http://www.article-services.com/duplicatecontentpenalty.html where Pete will also explain how to make money using article
The Google Duplicate Content Penalty: the Truth By Peter Nisbet
(c) 2010 Article printed from SiteProNews: http://www.sitepronews.com HTML version available at: http://www.sitepronews.com/archives.html
Copyright ? 2009 Jayde Online, Inc. All Rights Reserved. SiteProNews is a registered service mark of Jayde Online, Inc.
It’s time for another great list building tip. Today I want to talk about articles.
If you write helpful and informative articles on the topic of your product or service and submit them to article directories such as Ezine Articles they can be seen by hundreds if not thousands of people interested in what you have to say.
By doing this you will see a definite increase in the number of subscribers that you receive. Simply because you have given them helpful information in you article.
Just make sure that you include the URL of your sign up page in the resource or bio box so that they can click through to sign up to your list.
It’s time for another great tip. Let’s jump right in!
Unless you have a straight sales site that you are getting traffic to with paid advertising, you will need to create some content to help get traffic to your website.
The search engines love fresh relevant content. By adding articles and information focused on good keywords that are specific to the theme of your website you will get better listing results. The better the keywords less competition you
If you can’t or do not want to write the content yourself you can hire a ghost writer to do it for you. Or you can purchase ready made private label content that will allow you to sign your name to it as the author. Just make sure you are getting what you pay for. You can expect to pay more for original content that is written for you and less for ready made content.