Video Marketing: A Lucrative and Dynamic Form of Marketing
March 22, 2012 by Lisa Santos · 1 Comment
It is a fact… Video marketing is one the most creative and proactive strategies you can embrace to blow your competition out of the water.
Your business can increase profits and reduce advertising costs by leveraging 3+ billion daily online video viewers; simply by creating and distributing online videos that relate to your product or service.
Also add these videos to your website. Let’s face it… Gone are the days of one photo shot to capture the essence of who you are as a business.
Videos allow you to give a “real” introduction of who you are as a business. Not only that, but there are many different types of videos you can create to relay different types of marketing messages.
Videos are powerful because they compel people to buy, to cry and to laugh depending on your angle. You have so much flexibility in how you create them that the possibilities are endless.
One of the most significant motivators of video marketing is that you can tap right your customer’s brains and emotions. As they stare into their computer screens, they establish a certain connection with you that cannot be achieved by reading text.
No other form of marketing currently out-rates video marketing for bringing the customer or prospect into the experience.
Now you understand why most businesses are jumping on the video tidal wave. They literally don’t have any other options that can produce the type of conversions that videos can produce.
It’s your turn to become a part of the movement and the 13 million hours of downloaded videos. From retail shops, to cosmetic surgeons, to conducting SEO campaigns… everyone is using online videos today.
And so you should… Your business too can capitalize on the 172 million Americans who have participated in over 5.1 billion online viewing sessions. These numbers are mind-boggling.
Any way you look at it, the increased popularity of online video-viewing amongst consumers is your ticket to take part in this lucrative, dynamic form of marketing.
Text Message Marketing: Make Cell Phones Work for You
February 23, 2012 by Lisa Santos · 1 Comment
As a local business owner, you’re probably struggling to figure out the best ways to reach your local market effectively and more affordable.
Due to today’s tough economic condition, most business owners are in the exact same boat. No one has extra money to waste on advertising methods that don’t even return the amount of money you spent to implement them.
But have you ever thought about implementing mobile strategies in your business? Strategies that will help you reach your target market more quickly, more often, and more cost-effectively?
Text messaging has steadily grown in popularity within the last few years. There are more cell phones on the planet than there are television sets.
In fact, according to the Mobile Marketing Association of Asia over 5.1 billion people in the world own a cell phone. There is no doubt that to text messaging is one of the easiest and fastest ways to reach your massive target audience.
Many popular companies have used SMS marketing campaigns to boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, and Dunkin Donuts have all used SMS text messaging as a successful marketing tool.
Hilton Hotels even reported a rise of 10 to 25% in offer redemptions after a text campaign they began in order to increase customer loyalty. What other form of marketing do you know of that can increase redemption rates that easily?
If this type of advertising has worked for these companies, why not make it work for yours? The world is changing and old forms of advertisement will not reach as many people as they once did.
Cell phones abound and there are more working cell phones than television sets on the planet. Great advancements in communication and technology have brought about great opportunities. It is time your business takes advantage of these opportunities as well.
Social Media Marketing: Why Is It So Effective?
February 26, 2010 by Lisa Santos · 2 Comments
You may be amazed at the rise of web2.0 (otherwise known as social networking) sites over the past few years, wondering how in the world did such casual sites which operate like de-stressing tools become such big business?
Well, the key element to doing business in today’s modern world is strategic networking. One of the fastest and most interactive methods is social marketing advertising.
In fact, a whole lot of companies create their own customized profiles on social media sites, and then add prospects and business contacts as friends. The key to social marketing networking is simply making friends and connecting with a targeted demographic audience.
No matter what your target demographic is, you’ll find various kinds of people from all backgrounds and cultures who eagerly log on to sites such as Twitter, Facebook, MySpace, YouTube and Squidoo regularly.
Many online businesses, some of which could be your rivals, are already taking advantage of social marketing advertising. You need to jump on the bandwagon as well to leverage on this amazing wave of social marketing.
Creating a profile or channel can be done in a matter of seconds. However, you will have to maintain your own page regularly. Try logging in on alternate days to add new friends, respond to requests, share comments, answer questions etc.
Remember, you have to be patient yet interactive so as to win the trust of others.
Would you like more social media tips like this? Check out Social Marketing Superstar.
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