Should Your Business Blog or Not Blog?
Today, most of the business websites that you visit will probably have a blog as well. Blogs have come a long way and today they are considered a standard for a business website as well. A blog is one of the best things that a business owner can do to help increase their off-site SEO as well as to build credibility in their particular field.
Having constant, relevant fresh content is also another key component of SEO as a whole. Google in particular gives prominence to websites and blogs that are updated regularly and continuously provide high-quality content. So by simply blogging on a regular basis, you will be helping to increase your overall web presence and rankings.
With a blog also comes the importance of having your website designed with a CMS system in place. CMS stands for Content Management System and it allows one to easily update the content on their website with a few clicks of a mouse. Some of the most popular examples of a CMS system would be WordPress, Joomla, and Drupla.
All of these have a small learning curve but there is no programming knowledge needed. The point of any CMS system is to allow anyone to be able to log into their website or blog control panel and update the content on a regular basis – without having to rely on their web designer.
So when you have your website designed by a professional make sure that they are using a CMS system. In most cases, they will also provide you with a walk through on how to use the system.
Older designed websites, generally speaking, do not use CMS and this is why many people have a hard time updating their websites. If you are still using an out-of-date website, it is time to make the change to one that will allow you to change your content whenever you wish.
Do not overlook the power of a blog. If you feel that you cannot write well enough or simply do not have the time, consider outsourcing the job to a professional content writer. You will be surprised at how powerful a well written blog can be when it comes to gaining more online visibility.