Let’s face it… the rising costs of EVERYTHING in today’s economy has made people take a serious look at the “luxuries” they pay for.
However, with the rise of companies such as Hulu, Netflix, and Youtube, people have been turning more and more to the internet for their entertainment viewing pleasures.
Music, videos, movies, T.V. shows and other forms of entertainment can all be easily found for low costs or even free on the World Wide Web.
So think about this… With people turning their attention away from their radios and television sets, shouldn’t businesses be actively changing their marketing focus?
One of the best and most powerful new marketing tools available is video marketing. It is an instant, quick way to grab the attention of your target audience.
According to Reuters, people are watching more than one million Youtube videos a day. These are the numbers for just ONE of the many video sharing websites online. Imagine how many people your advertising can reach over the internet! Are you starting to see why your business should be using online videos to your advantage?
Video marketing is not only useful on popular social media and entertainment sites, but it is also effective for company websites.
Videos are the ideal way to provide information to the visitors of a company’s website in a quick and entertaining manner. Not only that, but you can provide tutorials, product demonstrations, video commercials, and many other forms of video presentation.
Videos are proven to keep viewers on your website for a longer amount of time and make their product research experience a lot more enjoyable.
Potential customers can save time by simply watching a minute or two of video instead of reading pages and pages of information.
In a rising digital age, your company’s potential can expand tremendously by adapting and taking advantage of this new marketing phenomenon.
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