Embarking on the Pinterest Journey: Top 10 Questions and Answers (Part 2)

Embarking on the Pinterest Journey: Top 10 Questions and Answers (Part 2)

August 8, 2013

This post continues on last post for the Top 10 Questions and Answers about Pinterest for Businesses

6)   I found some great pictures online. Can I use these for my business?

It’s imperative to read and understand Pinterest’s Terms of Service before using other photos for your business. Per Pinterest’s TOS, you are typically welcome to use other’s photos just as long as you aren’t attempting to take credit for the photo. You’ll also need to refer users to the source, or the original owner of the photo. However for photos that link back to your own business website, it’s always a good idea to use your own photos.

7)   My business has several different products. Is there a way to make different boards for each product?

Yes, and in fact, you can make as many boards as needed, which makes it easier not only to categorize different products, but for users to specifically find a certain product or service they are looking for.

For example, you can use one specific board to organize conference notes and charts, another board for product photos, and yet another board for service descriptions.

Pinterest also offers a simple way to organize the information on each board with a few simple clicks. Keep in mind that although Pinterest is an effective tool to get exposure for your products and services, you can also use boards for company conferences, training materials, and networking.

8)   Will I be able to add descriptions of the products or services I pin?

Once you upload and/or pin a photo, you’ll be able to add a description. Currently, Pinterest allows you to use up to 500 characters for each pin description. However, if you only need a few hundred characters to describe your product, you may do so. In other words, you can use up to 500 characters, but it isn’t a requirement. The most important thing for companies to remember when writing descriptions is to use the proper keywords for each product.

If you need more than 500 characters to describe your services or products, consider linking back to a blog or your company’s website.

9)   Does Pinterest really stimulate “purchases”?

Most Pinterest users are shoppers. In fact, Pinterest users typically buy more products and services than any of the other top social media sites. According to some studies, many consumers purchase products and services after seeing them on Pinterest. Furthermore, numerous users visit Pinterest with the intention of purchasing. Although this doesn’t mean that every user will purchase a product, the chances of consumer purchases on Pinterest are favorable when compared to popular social media sites such as Facebook or Twitter.

10)    But my business doesn’t sell products. What kind of images would I post?

There are several business owners and companies that offer their services and not products. Pinterest provides a wonderful opportunity for you to personify your company with photos of employees, meetings, and other things that make your business tick.  For example, you can use your boards to show the people behind the scenes of your business, and give customers a look at what goes on. In addition, you can use a company logo image that links directly back to your business website.

Keep in mind that as technology changes, different opportunities and ways to market your business will open. Customers no longer have to walk into your store to shop for products or browse through confusing and disorganized websites. Pinterest has taken the term virtual window shopping to a new level, and companies all over the world are beginning to see just how powerful photos are.

Need help setting up a Pinterest Business Profile?

We help businesses setup and manage their Social Media profiles, so contact us at (757) 204-5782 for a free consultation if you would like some help with this process.

Lisa Santos, CEO/Online Business Manager
LS Virtual Assistant Services