Did You Know Customer Reviews Can Affect Your Rankings on the Search Engines?

Did You Know Customer Reviews Can Affect Your Rankings on the Search Engines?

July 11, 2013

Online customer service satisfaction surveyYou have probably made a big step in local internet marketing by verifying your business name, phone number, and address – among many other things – on your local business listings.

Now, you are ready to celebrate by waiting for a rush of customers to come running through the doors. Not so fast. The reviews and recommendations from your existing customers play a huge part in this process.

Customer reviews not only impact your online reputation, but they also affect your ranking on search engines result pages. Search engines will use the feedback you receive from customers to judge their satisfaction; which impacts how relevant your business is in the eyes of the search engines.

Statistics show that peer reviews contribute a great deal when it comes to choosing local products and services. Most consumers trust these reviews with the same intensity that they trust personal recommendations, which explains why they are so powerful.

Therefore, it is important that you encourage your customers to post reviews about your business online. The more reviews you have, the better. There are many ways to ask your customers to post reviews, including placing a reminder on your website, on your receipts, email newsletters, text message marketing campaign, and more.

Once you have all of your local SEO measures in place and start getting a steady stream of real customer reviews, only then is it time to celebrate; but never stop asking for reviews.


Do you need assistance in claiming your local listings and implementing creative ways to get your customers to leave more reviews? Contact us (757)204-5782 for a free, no-obligation consultation.