Effectively Generate Backlinks and Traffic with Squidoo and Hubpages
August 30, 2010 by Lisa S. · Leave a Comment
Social marketing, involves both interacting and engaging with your target audience, as well as setting up individual webpages on communities like Squidoo and HubPages.com.
Squidoo is an exceptionally popular service that allows users to create one-page websites referred to as ‘lenses’.
With Squidoo being an authority website with search engines like Google, each time you build a lens, you are able to rank for specific keywords used within your page’s title and content itself. It’s a very effective strategy for generating back links and generating traffic to your website.
Squidoo also offers additional modules that you can integrate into your lens pages, including the option to incorporate an opt-in form into your page, so that you can begin to develop an email list of prospects.
You can also earn money from within the Squidoo community based on affiliate commissions generated from the different modules and add-ons that you inject into your lense pages, including Amazon modules, and Adsense.
Another similar service that allows you to develop one-page websites that rank heavily within the search engines is available at www.Hubpages.com
With Hub Pages, you can also earn revenue from different add ons that you decide to implement, but are also able to add tags to your hub pages for better ranking within the search engine.
With Hub Pages, there are a few restrictions in place that you need to pay attention to, including:
- You are only permitted to feature two external (outgoing) links on each hub that you create.
- Your content must be unique, (no PLR is permitted).
- You are not permitted to use excessive tags.
As long as you focus on developing high quality hub pages, you can benefit from the popularity of the Hub community, as well as the back links from each hub page that you create.
Make sure when you create external pages on websites like Hub Pages or Squidoo that you interlink your pages to your main website’s URL.
By cross linking from feeder sites to your main landing page, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed by the major search engines, VERY quickly!
There are other free methods of building back links and maximizing your exposure online, including by developing a quick blog on http://www.WordPress.org and http://www.Blogger.com
Both of these services also carry weight within the search engines, which means that you will be able to increase your outreach just by spending a few minutes developing a single page website that showcases your main website, or your products and services.
Blogger is a great place to make feeder sites. It’s a free blogging platform run by Google, and pages there can often rank very well in many search engines.
Pages on Blogger aren’t given special ranking privileges by Google simply because they run the site.
But like Squidoo, HubPages, and other similar sites, they have enough pages with backlinks and authority that the overall site seems to get a nice boost.
If you’re going to make a blog to promote your membership site, there are two ways to go about it.
You could either set up a little throwaway blog that you only post a few articles on, linking to your site in each article, or you could try to create an authority blog.
An authority blog is one that you post to fairly regularly, work towards getting a lot of regular viewers, and try to get “authority” status in the search engines.
If you want to create an authority blog, it will be a lot more effective. Your readers will come to respect you as a real expert in your field, so they will be more inclined to join your membership site.
It’s a great way to get members, just keep in mind that running an authority blog requires a substantial commitment. You have to post regularly, or it won’t be very effective.
As with other feeder sites, you’ll want to use your keyword you can. If you can get your keyword in the URL, it’s a very good idea to do so.
If you just want to create quick throwaway blogs for fast search engine traffic, you don’t necessarily have to use unique content.
To the best of my knowledge, Blogger doesn’t have any requirements that say you can’t use PLR, so this is a good way to build feeder sites quickly.
If you want to become an authority blog, I wouldn’t use PLR. Unique content is a much better idea, even though it takes more time.
By cross linking from remotely hosted pages to your own main site, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed.
Generating Relevant Back Links Through Article Marketing
Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience.
Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing.
The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.
Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as www.EzineArticles.com, you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day.
Here are the top article directories that you should focus on submitting content to:
http://www.ArticlesFactory.com
http://www.ArticleDashboard.com
http://www.ArticleFriendly.com
The Power of Article Marketing is Through Your Author’s Resource Box
July 22, 2010 by Lisa S. · 3 Comments
If you are using article marketing as one of your traffic building strategies, then there’s one important element you need to understand and master.
Your author’s resource box is the ONLY element of your article that allows for promotion, so it’s vital that you create a compelling resource box that invokes a call to action and entices every reader to follow through by clicking on your links.
With sites like Ezine Articles, you are able to create multiple resource boxes, choosing one that compliments each article that you write. You can also create multiple author’s accounts so that you can cover a large number of topics, all within one account.
Use your resource boxes wisely, and make sure that you offer your reader with an incentive to click through.
One way of doing this is by offering a free giveaway in your author’s resource box that is relevant to the topic or market that your article is focused on.
If you are not sure what you can offer within your resource box, here are a few things I have used successfully for over a year now:
- Free Report
- Newsletter or Ezine subscription
- Free ebook
- Free sample of a paid product
- Free Trial Membership
When creating your author’s resource box, make sure to use anchor text whenever possible. This will help you rank for specific keyword phrases within the search engines.
Press Releases: A Traffic Boosting Strategy For Your Product or Service Launch
July 20, 2010 by Lisa S. · Leave a Comment
A Press Release can provide you with more than just a way to get people to your site. It can give you a broader target audience to sell your product to, as well as help you build brand awareness, especially if you are a new info product developer.
With Press Releases, you are able to reach out to a larger market than many other forms of advertising, and in most cases, word will begin to spread within hours of your press release being approved and distributed. Press releases are also a cost effective method of advertising your info product, and is also one of the fastest and easiest methods of generating exposure for your new product.
Press Releases lend instant credibility to a business, or brand even if it has just launched and by being circulated among leading publishing agents and authority sites, the association alone can jumpstart your business launch in a very powerful and effective way.
Traditionally, a well-structured press release should not be more than one page long. Everything a reader needs to know about your news story will need to be included within a single page for best results.
A second page is acceptable, provided your story makes it worth the time a person would need to read it.
This means that you need to trim down the outline of your Press Release and ensure that it focuses on the key benefits and features of your release, whether it’s an introduction to a product launch, a story about your company, a new launch of a service, or a software program that will benefit the end user in some way.
A Press Release that addresses the fundamental aspect of what people are looking for (how it benefits them) will out perform any other kind, so keep it trimmed and on point.
The power-boosting words used in that headline are rises, challenge and ‘helping’. Some other words you could use in your headline that will demand attention are:
- Announcing!
- Secret
- Free
- Discover
- Strategies
- Success
There are some writing service companies that specialize in providing you with press release writing services.
http://www.custompressrelease.com
http://www.Press-Release-Writing.com
Press Release Distribution Sites
There are distribution sites on the Internet that will publish your press releases for you. Most will ask you to sign up for an account with them and then you can start uploading your press releases with them.
Once they have been submitted to these sites, they will be available to all the news search engines to be picked up when an Internet user searches for the subject of your release.
They will be reviewed to ensure they are proper press releases and not advertisements, spam, or anything promoting adult content websites.
Here’s a few resources to help you get started:
http://www.PRWeb.com
http://www.URLWire.com
http://www.PRNewsWire.com
http://www.Free-Press-Release.com
http://www.marketwire.com
http://www.wiredprnews.com/
http://www.livepresswire.com/
http://www.PressReleaseNetwork.com
http://www.WebWire.com
http://eWorldWire.com
http://www.BusinessWire.com



