Ever had a case of the *tipsy tweets*?
You know what I’m talking about. The type of tweets you’d not post to Twitter sober but that seem highly amusing after a couple of alcoholic beverages. The ones you rush to delete on Monday morning in a coffee-induced panic when you remember what or who you tweeted. Yeah those.
Well, the next time your fingertip hovers over the send button after you’ve had a few, you might want to think twice about letting it make contact with the keyboard.
It turns out that the Library of Congress has decided to digitally archive EVERY public tweet that has been posted to Twitter since the site launched in 2006. With 50 million tweets processed by Twitter every day, that adds up to billions of messages.
The Announcement
The news came in mid April, first via the Library of Congress’s own Twitter account and then via public announcement during Twitter’s first Chirp conference for developers. This was followed up by blog posts from both the Library and Twitter.
Why Archive Tweets?
So why the interest in digitally archiving tweets and is it really necessary? Staff at the Library of Congress think so:
“Twitter is part of the historical record of communication, news reporting, and social trends – all of which complement the Library’s existing cultural heritage collections. It is a direct record of important events such as the 2008 U.S. presidential election or the *Green Revolution* in Iran. It also serves as a news feed with minute-by-minute headlines from major news sources such as Reuters, The Wall Street Journal and The New York Times. At the same time, it is a platform for citizen journalism with many significant events being first reported by eyewitnesses,” says Matt Raymond, the Library of Congress’s Director of Communications.
“Individually tweets might seem insignificant, but viewed in the aggregate, they can be a resource for future generations to understand life in the 21st century.”
Don’t Panic
Now before you panic about your entire Twitter history being laid bare to a grubby public, you should know that there are some protections in place.
Twitter has insisted there be at least a six-month window between the original date of a tweet and its date of availability for internal library use, non-commercial research, public display and preservation by the Library of Congress. Private account information and deleted tweets will not be part of the archive. Neither will linked information such as pictures and URLs.
The Electronic Privacy Information Center in Washington also doesn’t see a problem with it:
“I think folks understand that whatever they post on Twitter is meant to be searchable”, says their senior counsel John Verdi.
“I don’t see a big issue here.”
That might change, he says, if the US government tried to identify individuals through their tweets or by cross checking user tweets with their information from other federal databases.
Personally, I can see this happening unless further protections are put in place. It’s probably happening every day.
Gift Wrapped
It’s important to note that the Library did not purchase the archive. It was gifted from Twitter and the original legal document outlining the donation is publicly available via PDF.
“Recently, the Library of Congress signaled to us that the public tweets we have all been creating over the years are important and worthy of preservation. Since Twitter began, billions of tweets have been created”, says Twitter co-founder Biz Stone in their official blog post about the donation.
“Today, fifty-five million tweets a day are sent to Twitter and that number is climbing sharply. A tiny percentage of accounts are protected but most of these tweets are created with the intent that they will be publicly available. Over the years, tweets have become part of significant global events around the world – from historic elections to devastating disasters.”
“It is our pleasure to donate access to the entire archive of public Tweets to the Library of Congress for preservation and research.”
About the Library of Congress
The Library of Congress is the oldest federal cultural institution in the United States and it is the largest library in the world, regularly researched by government staff, law enforcement agencies, law firms, authors, scholars, scientists, students and academics. The Library receives more than 1.75 million readers and visitors annually and employs a staff of more than 3,600. According to Twitter, it’s a logical home for their archive.
What Does it All Mean?
So with billions of tweets added to the federal archive, how can we expect the data to be used? With Twitter’s entire history archived, it shouldn’t be long before we see tweets being used as evidence in criminal trials and various lawsuits.
Tweets have already been cited in defamation cases such as the one between 25 year-old Chicago resident Amanda Bonnen and her landlord, Horizon Group Management LLC. Following a disagreement with Horizon Group about mold allegedly found in her apartment, Bonnen posted on her public Twitter account:
“Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay”, to which Horizon Group responded with a defamation case to the tune of USD 50,000.
Although a Google-cache of her now deactivated account shows she had just 17 followers, Horizon claimed Bonnen’s tweet severely damaged their good name because it was published “worldwide”. Ironically, the publicity the case receíved probably did more damage to Horizon’s public image than Bonnen’s limited tweet. The case was thrown out due to lack of specific context in the tweet, but it does set an interesting precedent for other potential cases.
Whatever the legal and privacy implications, knowing your tweets are being preserved for historical significance and stored in the same building as priceless documents like the Declaration of Independence, should be somewhat humbling.
Who knows, future generations may one day point to your “OMG you guys! @justinbieber just walked into @starbucks!” tweet with the same awe reserved for George Washington’s copy of the US Constitution.
About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College – an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more.
This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be added. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes.
On the advantageous side, the short messages have created an entire culture of Twitter-fluent writers. The brevity of the message stretches creative muscles, making people use every trick to get the most information into the fewest characters. On the other hand it creates a severe headache for the marketing minded, as it doesn’t leave much room to present a case. Thus the vast majority of Tweets are short little social comments or updates, and most marketing revolves around calling attention to particular links.
Of course, there are always ways around limitations, and Twitter is something that every seriously market-minded organization needs to embrace in order to see continued success on the web. In the case of short message services like Twitter, the key lies as much in the peripheral data that builds up around the message as in the content itself.
Be SEO Minded
Twitter profiles are now ranked by search engines, Google in particular. Every SEO technique you’ve learned now has a new, exciting purpose. For example, consider the biography you’re able to construct using Twitter. This is a ripe opportuníty to develop some brand recognition right away. Put the title of the brand you’re marketing in the bio, and consider including the most relevant keywords in your profile. As ever, do so in a way that respects the user’s intelligence, and gives them something worth reading. Simply stringing together a chain of keywords is not the way to go.
Include keywords in your Tweets as well, taking care not to be terribly obvious about it. The first 20-30 characters are the best place, as later words are of decreased importance in a Google ranking search.
Identify Your Audience
Each brand rises and falls on the whim of the audience, known in this case as tweeple.
There are a number of applications available to help you with the process of identifying the tweeple that you want to cultivate into an audience. Twitterholic can help you identify the movers and shakers based on their Twitter traffic and their location. If you know your field or brand well, you can use this to locate groups with similar interests and woo them to your feed. Tweepz is a similar tool, focusing on location, and Twitter itself has a ‘near this location’ feature that can be used to identify tweeple nearby your center of business.
Let’s Give Them Something to Tweet About
Yes, Twitter is an effective way to quickly distribute information. But its real power is in its ability to create conversations about something interesting.
In theory you could simply gather up a large user list of tweeple and start spamming them with links promoting your latest gig. This is a surefire way to get flagged for abuse or ignored entirely, and thus is rather counterproductive to good marketing goals.
Instead, consider using alternative methods to drum up those conversations that travel like wildfire.
For example, there is the technique of Alternate Reality Gaming. This is a phenomenon based on the idea of taking ‘real’ events and building a game out of them. Last Call Poker was an ARG that intended to drum up sales for an upcoming video game, GUN.
LCP spread out information about gatherings, online incentives, and other attractions to get people excited about the western theme of the game. Tokens such as poker chips and other goodies were given out at these events, and GUN went on to have a very successful launch. People were invited into the world of the western, and the chatter eventually included 8 million participants.
This kind of rogue advertising is tailor-made to work with Twitter. Locations and dates can easily fall within the 140 character limitation, as can short explanations. Consider creating an ARG with a short story designed to work within 140 characters, locate an audience with the assorted Twitter tools at your disposal, and plan some exciting events to promote your brand. The chance to get involved always gets people talking, and the more esoteric games can span entire continents.
There are other methods, some more appropriate to each individual brand. Perhaps a modest bicycling business isn’t suited to promote a large ARG experience. They could, however, organize a bicycling flash mob by hopping onto the local bike hobbyist twitter feed and posting a date and time. The trick is less which technique you use, and more that you do your best to make it relevant. As always, strong content and clear presentation will win out over gimmicks and sales speak.
Also, consider one last thought. The introductory statements of each section in this article are Twitter compatible, and so is this one. Good luck and happy Tweeting.
About The Author
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to www.BrandSplat.com or visit our blog at www.iBrandCasting.com.
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When you join a social networking site for the first time, there are a couple of unwritten ( or maybe written in some places) rules that you need to take into consideration.
Now these rules or tips may not make you a Millionaire overnight, but what they do is help build credibility and your good reputation online as someone people can trust and who knows his/her area of expertise well.
And here they are:
1. Don’t try to be funny
Some people will start to think business and start promoting their businesses or products on the spot. Wrong move. The purpose of sites like Facebook, Twitter, etc. is to socialize, and you should just stick to that. This means no hard selling, no direct sales pitch, nada, zilch. It’s an environment where work and play has must go hand in hand.
2. Go where the traffic is
Sounds like common sense? You’d be surprised how many people actually over look this. If you see a huge community of people on Facebook talking about dog training for example, there’s your obvious pot of gold.
3. Give as much as possible
Yea, it is better to give than to receive. When offering people tips, advice, videos, files and other freebies, you are actually adding value to whatever you offer them in future and building up a credible reputation. Although it seems you might be on the losing end now, in the near future, you will reap untold profits from this once little action.
Of course there’s more to leveraging on the power of social media but right now, apply these tips and see your stock rise online!
Would you like more social media tips like this? Check out Social Marketing Superstar.
It’s no secret that Twitter has grown into an Internet mega monster that is globally known and talked about everyday. Many new users of Twitter are constantly asking how they can use the site more effectively to grow their business. Let’s face the fact…Twitter is a fantastic tool for offline and online marketing. There are just thousands of success stories floating around about local and online businesses who have harnessed the power of Twitter to grow their business to great heights.
So how can you become the next success story? It’s very simple…just follow these proven success strategies on Twitter starting today:
1. Make sure to fully set up your Twitter profile. Add your picture, a short 160 character bio and a twitter background. People are more inclined to follow someone that has a picture and some information about them. Because this is what people will read before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good! So don’t slack off and leave these areas unattended.
2. Tweet 5 to 10 times before following people on Twitter. If you are just getting started, do not start following people until you have a few tweets. It may seem strange at first to tweet to nobody but you want to provide enough useful tweets on your page before people will consider following you. Show value and personality in your tweets. For example, you may want to share a favorite quote, something funny, or an interesting news article. It’s about giving your followers something interesting to read about and keeping them entertained or informed. The following sites are helpful in finding useful information you can ‘tweet’ to your followers.
3. Gain More Followers by Being Highly Complimentary to People. People love compliments. Try to find something to compliment or encourage with some of your followers. Comment on people’s videos, articles, blog posts, pictures, aspirations or goals. This will begin to set you up as a leader in the Twitter community.
4. Retweet Content from other People. Retweeting content gives you more credibility but you must give credit to original author. Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to retweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a retweet increases as you retweet. Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.
5. Follow People To Build Your List. Use http://search.twitter.com to search for people based on keywords. You can follow people in your same industry, same interest or in your local area. For example, you can search for people in your local area by typing something like “live in Atlanta” and it will bring back search results of people in that area. Try to follow at least a 100 people a day. Do not be overly aggressive in following or you can get your account banned.
6. Integrate Twitter with Your Facebook Profile. If you have a Facebook profile, make sure to add the Twitter application on your profile so that your Facebook status is updated with your Twitter status automatically. This will cover your friends/followers in both places which comes in handy so you don’t have to post your status manually twice.
7. Best Time To Tweet is Between 1 p.m. to 3 p.m. and 6 p.m to 10pm
- Tweeting at the times above is considered peak times for Twitter use. It’s when you’ll get the most interaction from your followers.
- Friday evenings has less interaction.
- Tweet Saturday anytime before night.
- Tweet Sunday evening 6pm and on.
What You Should NOT Do on Twitter
I wouldn’t be helping your success out if I didn’t list a couple of no-no’s on Twitter:
Automatically sending the wrong type of direct message through an AutoDM. Direct messages can be seen as impersonal and pushy when they aren’t written properly. If you decide to use a tool that automatically send messages to your new followers keep it simple and friendly. A message saying ‘thanks for following me’ is fine, but sending automated messages promoting your business or product is not a good idea and most instances people will click the unfollow button right away.
Tweeting promotion after promotion. Yes, you are using Twitter to promote your business, but posting one offer after another will only cause people to ‘unfollow’ you. When people look at your timeline and notice that you aren’t posting anything of value to them they will quickly move on. There are millions of Twitters to follow, why should they follow you when you’re only tweeting about promotions? Remember this basic rule of sales: “people want to know what’s in it for me”?
If you follow any or all of these great tips, you will build a strong following on Twitter which means more traffic to your business website and more money in your pocket!
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