Generate Buzz About Your Local Business Using Social Media
December 6, 2012 by Lisa Santos · Leave a Comment
social media buzz
It’s no doubt that starting a business requires a lot of time, effort and a boat load of money. But it’s what you do with that time and money that makes or breaks your success.
Businesses today have to actively get the word out to people about their businesses in order to stay afloat and social media is one important aspect in that process.
Conventional marketing methods are slowly falling out of financial reach for most businesses and are also becoming less effective. Social media, on the other hand, is coming up as a preferred marketing method to create buzz around businesses.
Prior to spending boatloads of money on advertisement strategies that do not work, you should consider leveraging the extreme popularity of social media. One bright side to social media is the fact that the cost is extremely minimal, but it can generate results along the lines of a multi-million advertisement campaign when done the right way.
As a business owner, a lot of your time should be spent on creating buzz around your products, services, and business. Social media allows you to target an audience that will be interested in what you have to offer. Some social media sites will allow a business owner to post videos of products and images of the business; therefore creating awareness and letting people know that the business exists.
Most people have turned to the internet for almost everything and will gather information on products and services online. For this reason, business owners should set up social media pages that will provide the much needed information on their services and products.
Millions of people are using social media networks to keep in touch with other people as well as companies. With this in mind, it is only important that business owners utilize the business tools that social media networks provide.
Social media is all about socialization so be sure to “socialize” and “engage” with your audience. You should provide them with information that is helpful and valuable to them; making them want to stick around to see what your business can do for them.
To ensure that the buzz around your company is unmatched, you should keep in touch with your customers through various social media platforms. This involves posting new and fresh content consistently to all of them, as well as answering questions asked by users, who are potential customers.
Let’s face it, Social Media is not going away anytime soon, so it only makes sense for your business to get involved and realize the power of this amazing marketing tool.
Managing Negativity on Social Networking Sites
January 26, 2012 by Lisa Santos · 1 Comment
Everyone agrees that one way to draw attention to your business is by leveraging the power of Social Networking. Sites such as Facebook, Twitter, and YouTube are very popular sites and could be harboring a large sum of potential customers for your business.
In fact, social networking activities calculate to about about 15% of all internet use daily – this is HUGE.
We all know about Facebook. Whether you have your own account or you know of someone else who does, you are well aware that this is the most popular online social networking sites today.
Facebook has more than 750 Million users – imagine how many of your local customers you could reach just by using Facebook!
So when it comes to building and maintaining your company’s reputation, this is one place to start.
Studies show that Facebook users spend quite a bit of time logged in each day socializing, sharing information, and responding to messages.
So let’s say you have an unhappy customer who posts negative information about your business on your Facebook Fan page. You can respond to any negativity that comes your way immediately if you manage your Fan page properly.
It’s a known fact that people do business with those they like and trust. So if you can tap into those zones, you can eventually build a solid reputation that can’t be touched.
To do so, your main goal should be to share valuable information with your followers on a consistent basis as well as provide special discount offers from time to time.
Maintaining your online reputation also involves heavily monitoring what is being said about your business online. If you don’t know that something negative has been said, you have no chance of responding to it or correcting it.
How detrimental could that be for your business?
Local Business: Ignite Your Business in 2012 with a Custom Facebook Fan Page
January 3, 2012 by Lisa Santos · 1 Comment
If you are a local business owner, you may not want to hear this…
But it is time to get on board and ignite your business with a customized Facebook Fan page.
Doing so will bring you a lot more potential customers and provide an easy, simple way for you to engage with them and convert them into long-term loyal customers.
What better way to roar back to life than by using social media when dividing your marketing and advertising dollars?
I’m sure you’ve heard that social media usage is on the rise and is expected to grow at even higher levels within the coming months and years.
This means that business owners all over the world have to prepare themselves to move with this new wave form of marketing.
However, setting up a powerful lead funnel using social media is no easy task. It takes time to build the type of presence that will create long term income for your business.
But a custom-designed, lead capture Facebook Fan page can propel your company into bigger profits pretty quickly; so this is an ideal place to start.
Motivated consumers do not want to be overwhelmed with too much erroneous information. So bring your prospect to your Fan page and when they “like” you as a fan they are moved to a reveal page.
Here, you can reward them with an exclusive report and literally have a customer for life.
Providing your online followers with massive value along with a few promotions here and there is a great recipe for business success.
Social networking means big business and big income if you do it right. It can provide you with more leads, customers, sales, and profits beyond your imagination.
Don’t miss out on the enormous opportunity to take your business to a whole new level through Facebook Fan pages.
5 Great Benefits of Facebook Fan Pages for Local and Small Businesses
April 28, 2011 by Lisa Santos · 2 Comments
Small and Local businesses are discovering the advantages of having a Facebook fan page and are beginning to learn the secrets to attracting new customers and website visitors with simple tricks that are classified as affordable and easy. With some effort, your great plan or product can be become a fan favorite on Facebook!
We often hear the old adage, It’s an amazingly small world when coincidences occur or common acquaintances are discovered. With the growing rise in popularity of Facebook, the entire world seems even smaller in recent times, simply because this popular social network connects people around the world, building a global community of shared connections and interests that knows no cultural boundary. Facebook allows users to connect not just with old friends, however with people all over the world who share their interests and passions on fan pages created for them. These fan pages are fundamental to Facebook’s popularity and incorporating one into your marketing plan might just be your ticket to success.
With just a few clicks of the mouse, you can create a Facebook fan page to advertise your product, interest or passion. Without any effort or expense by you, Facebook’s search feature will yield your fan page as being a search outcome and those who share your interest will soon find you. To help get more website visitors to your fan page without any cost, you can spread the concept about your latest page to all your current client database and Facebook connections. Considering that the average Facebook user has 130 friends, there exists nearly endless potential for attracting new individuals to your page simply by reaching over to those you already know and asking them to assist you in making connections. Naturally, you also will want to be sure to promote your fan page on your website, and vice versa.
Proven Benefits of Facebook Fan Pages:
1. Attract more traffic to your site through fan page links- People who find you on Facebook will probably be interested enough into your product or service to click on a link that will take them directly to your website.
2. Effortless income potential- Through Facebook’s innovative advertising options, you can make an income by targeting certain demographics and like-minded potential customers for a very low cost.
3. Easier search engine optimization- A Facebook fan page does more than heighten your exposure within a social network; a fan page raises the odds of your name being found quicker on search engines, like Google.
4. Increased customer loyalty- Current customers who follow your Facebook fan page will develop an individual connection to your product or service, particularly if you are diligent about feedback and responses with their posts. Fan pages offer fans chances to post pictures, provide product reviews and with loyal fans to post feedback and comments that may possibly attract others and provide you with priceless insight into the wants and also needs of your projected audience.
5. Get to know your customers- With Facebook’s detailed analytics, you will get entry to valuable specifics about people who follow your fan page, such as their gender, age and also place. Gaining a more rewarding knowledge of the demographics of your respective group of followers can help you more effectively reach particular people with targeted, customizable advertising.
Facebook is fast becoming the most popular element that links people from around the world. As friends connect on Facebook, they naturally share information about products and services they normally use and love. That is where a Facebook fan page and its great potential for business owners enters into play. Increasing your global exposure with a fan page for your product or service provides a simple means for people to hook up with you and tell their friends about you. The great thing about a Facebook fan page is the benefits that are available to even the smallest business and it also takes simply passion and purpose to attract fans and initiate to reap all of the benefits Facebook fan pages have to offer.
Business owners worldwide depend on Facebook experts for a bunch of their Facebook fan page needs, from Facebook marketing suggestions to information about how to monetize Facebook. Visit us online or call us at 206.350.3504 to learn more about the proven advantages of Facebook fan pages and how to use them to get results for your business.
Social Marketing Quick Tip #8 – LinkedIn
October 20, 2010 by Lisa Santos · Leave a Comment
LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market products and services in a (B2B) business to business environment.
It’s a great way to connect and network with business owners and people in a mutually beneficial way! You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have others recommend your services in exchange for you recommending theirs.
LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results. That is authority ranking and you don’t want to miss out on it!
Sign Up For Blog Updates
Subscribe Below and Receive Our Free Report and 10 Day Email Series on "Local Business Domination: 10 Easy Ways to Attract Local Customers"
We respect your privacy. Your information is safe with us.-
Gallery
