Local Business: Ignite Your Business in 2012 with a Custom Facebook Fan Page
January 3, 2012 by Lisa Santos · 1 Comment
If you are a local business owner, you may not want to hear this…
But it is time to get on board and ignite your business with a customized Facebook Fan page.
Doing so will bring you a lot more potential customers and provide an easy, simple way for you to engage with them and convert them into long-term loyal customers.
What better way to roar back to life than by using social media when dividing your marketing and advertising dollars?
I’m sure you’ve heard that social media usage is on the rise and is expected to grow at even higher levels within the coming months and years.
This means that business owners all over the world have to prepare themselves to move with this new wave form of marketing.
However, setting up a powerful lead funnel using social media is no easy task. It takes time to build the type of presence that will create long term income for your business.
But a custom-designed, lead capture Facebook Fan page can propel your company into bigger profits pretty quickly; so this is an ideal place to start.
Motivated consumers do not want to be overwhelmed with too much erroneous information. So bring your prospect to your Fan page and when they “like” you as a fan they are moved to a reveal page.
Here, you can reward them with an exclusive report and literally have a customer for life.
Providing your online followers with massive value along with a few promotions here and there is a great recipe for business success.
Social networking means big business and big income if you do it right. It can provide you with more leads, customers, sales, and profits beyond your imagination.
Don’t miss out on the enormous opportunity to take your business to a whole new level through Facebook Fan pages.
5 Social Media Marketing Tips for Your Business
September 13, 2011 by Lisa Santos · 1 Comment
Even though social media sites are a tremendous way for small business owners to promote themselves on a shoestring budget, most small business owners don’t utilize these powerful platforms effectively. They vacillate between feeling completely overwhelmed and feeling that the sites are a huge waste of time.
Social Media is one of my favorite ways of generating interest around my own small business. But, there are some basic principles to keep in mind in order to make your marketing more effective and efficient.
Here are five important tips that will enhance your overall social media marketing experiences:
1) Create a landing page.
A landing page is a one-page website that offers your visitors a quick peek at you and your small business before they are “overwhelmed” by your business website. In addition, successful landing pages offer visitors a valuable free offer in exchange for their name and email address. Landing pages are crucial to business success because they allow prospects to connect with you on a more personal level, quickly highlight the benefits of doing business with you and give your prospects a small taste of what your small business is all about.
2) Set up complete profiles on your social networks.
If you want your marketing efforts to work, make sure that your social media profiles are complete. If prospects land on your profile page and it doesn’t have a picture and contains sparse information, they aren’t likely to feel any connection with you. You should provide as much information about yourself as possible. Remember, people want to get to know you, so give them what they’re looking for.
3) Participate; don’t push.
When marketing on social media platforms, always keep in mind the 80/20 rule. You should spend 80% of your time sharing, answering questions and interacting with others and only 20% of your time promoting your small business. If you stick to this rule, you’ll be viewed as a true participant as opposed to a pushy sales-person.
4) Be consistent.
Social media marketing is all about consistency. It’s extremely important that prospective clients see you on a regular basis. Exposure is the key to gaining your client’s trust and eventual business. So, get on those sites and interact on a daily basis.
5) Create a daily schedule.
If you don’t have a schedule, it won’t take long before you’re sucked into the “social media black hole.” Determine how much time you have to devote to your social media marketing and stick to it. If you only have 30-minutes each day, then only utilize three social networking sites and generate a strong presence on them. I like to use a timer (honestly!) to keep myself on track; when it beeps, I’m off to the next site.
Social Media marketing is extremely effective as long as you understand how to tap into its power. If you implement these five tips into your marketing efforts, you should quickly generate impressive results for your small business.
About the Author: Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Armed with years of teaching and a M.S. in Written Communications, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward.
Known for her energy, passion and “get-it-done” attitude, Jessica shares her savvy marketing tips through her weekly ezine, blog, podcasts and videos. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com.
Jessica recently joined the Manta team of industry experts.
Do You Think Outside the Box In Social Media Marketing Terms?
July 26, 2011 by Lisa Santos · 1 Comment
If there’s one thing that social media marketing is definitely all about, it’s thinking outside of the box. You could argue that marketing in general should always be about thinking laterally and coming up with different solutions, standpoints and positions, but in social media marketing we often use tools which a traditional small business owner might never have considered before. A case in point is video marketing. Videos go hand-in-hand with social media. We just need to look at the meteoric rise of YouTube and understand that it’s now one of the most important search engines on the Web, as well.
It’s no coincidence that Google owns YouTube and perhaps not surprising that videos often show up in very prominent positions within Google in response to any given query. It has been proven time and again that we are drawn to a moving image on any Internet page and as such we should be taking steps to create marketing messages that are video-based, as well.
Video marketing should be an integral part of social media marketing for any organization. However, it’s something that many people shy away from as they believe that it is too complicated, costly or challenging. They may feel that they have to invest a considerable sum of money in production facilities, talent and post production, to say nothing of distribution.
Video marketing does not have to be complicated. However, it does go without saying that whatever you produce should be professional and be representative of your organization. Given what’s available and the great solutions around, these days with a little ingenuity and being aware of these solutions and options, videos can be produced that are relevant to your organization’s subject matter without too much difficulty.
Many organizations choose to produce a video that is a voiceover of a presentation of some kind. Others choose to use video to showcase their customers, or how a particular solution worked well in a certain set of circumstances. The secret is to always create videos that are entertaining, educational and informative and remember that you should not be an overt marketer in social media marketing circles.
A good virtual assistant knows how to create videos using good quality but relatively inexpensive hardware and software. They will also know how to correctly optimize the video so that it has the best chance of featuring online. There are some very sophisticated distribution networks available today to help you to showcase your optimised videos. Good content presented here could help to position the organization as the go-to expert. Many of the most successful companies online have focused on video marketing as part of their social media marketing efforts, to great effect.
Why not go one step further and consider creating a YouTube channel? Many companies have used this concept to create their very own branded, marketing channel within what is generally acceptable in social media marketing terms. If a video that you produce has the advantage of going viral, your gains can be truly exponential.
Six Ways To Get Fans for Your Facebook Page
May 11, 2011 by Lisa Santos · 1 Comment
For newly-established Facebook fan pages, the main focus is attracting new followers and getting the news out of a products or services. Facebook marketing experts are aware of the secret tricks for getting Facebook fans, and knowing these trade secrets can help a follower base to inflate rapidly into no time at all.
Facebook fan pages tend to be absolutely nothing with no fans, and attracting fans to some brand new fan page needs to be done quickly to be able to spread the buzz in terms of a product or service on the world’s largest online social network. Anyone that has ever developed a Facebook fan page understands that attracting new fans goes beyond just inviting people you currently know if you soon reach an established limit. Perhaps friends of friends will spread the news, but that only goes so far. Real Facebook fan page success occurs when you reach thousands and apply it quickly. But in what way is it done? The secret lies in several trade secrets of one particular successful Facebook fan pages:
Become Recognized with Keywords: New changes in Facebook fan pages allow you to increase your online exposure with the aid of keywords. By adding to your fan page specific words or phrases related to your business, using them in your URL and including them in your public postings and status updates, you can boost the probability of your Facebook fan page coming up as a search result on Google. The beauty of keyword phrases is that you are more inclined to find people who share your passions and interests for a particular field, or attract shoppers looking for the actual product you sell. Once they find yourself on Facebook and click on “Like” you have got a new fan and also a potential new customer.
Reach Out with SEO: Search engine optimization, or SEO, is actually a proven technique for increasing exposure of a website or brand name. SEO are operating in conjunction with major search engine listings and takes advantage of search engine “crawling” that seeks out optimal search results in articles and blogs, and can also often be used to attract Facebook fans, too. By creating timely and relevant articles or blog postings with popular search phrases contained in the title and through the entire text, you increase the odds of Google targeting your website or article within browse results. Simply link readers returning to your Facebook page having a “Follow Me on Facebook” button and also the chances are in your favor that they need to click “Like” and become a long-term fan. With SEO, it is essential to build your articles engaging and informative; packing your text with keywords and phrases may initially capture search engine attention, but supplying well-written and attractive articles or blogs will likely make readers find out more details on you and your products or services. For writing help, visit one of the many online freelance writer forums and find someone to create affordable and effective articles for you personally.
Make best use of Photos: Using photos to advertise your page and reach out to prospective Facebook fans is relatively cheap and highly effective. One means of using photos to get Facebook fans is usually to have a photo relevant to your fan page or business and tag the buddies of your respective current fans. Considering that the majority of people on Facebook have nearly 150 friends, you can quickly reach plenty of people in no point in time in anyway. Those friends of your fans will receive a message that they have been tagged in a photo. In nearly every case, they will be curious to find out the picture and be led instantly to your fan page. It’s simple, but it really works!
Photos can also be used as a promotion gimmick that has shown great results. Ask your Facebook fans to have photos of themselves using and enjoying your products and present a deduction or special prize or promotion for people who post them on your Wall. Go ahead and tag their friends in the photos to ask them over to your fan page and see what the results are!
Connect with Successful Sites: Find a website that attracts the types of fans you want for your fan page. Contact the page administrator and provide a mutually beneficial link agreement, where you promote their site on your website or fan page, and they will do the same for you. You can likewise post links on fan pages comparable to yours to spread the word to like-minded Facebookers, which is simple and easy to perform.
Spend Five Bucks: Networking sites like www.fiverr.com offer fan page builders unique chances to connect with a large number of potential future fans for only a few dollars. On fiverr.com, Facebook users with hundreds and sometimes countless friends offer to ask a bunch of their friends to discover your fan page also it costs only you $5. It’s a fast and simple technique to spread the word about your new fan page at lightning speed!
Make Them Click “Like”: If a few of your fan page material is protected and accessible only to individuals who click the “Like” button, it is an excellent way to generate some excitement and encourage people to become fans. An efficient way to do this is with coupons, giveaways and special promotions advertised on a customized landing page for first-time individuals to your page. If you can create enough interest and intrigue, you are guaranteed to collect new fans who definitely are excited to learn more about what you have to offer.
Making a Facebook fan base in the short time is not an impossible dream. Even for those who have limited budgets and few marketing secrets, that it is fairly easy to spread the news regarding a new Facebook fan page without having to be some type of computer expert or knowing thousands of people. Facebook fan pages grow in popularity when you are conscious of the tricks of the trade. Regardless of how you select to get in touch with prospective fans, guarantee that the Facebook fan page that you are endorsing is stuffed with entertaining features intended to make people glad they found you. Post regularly, keep information current and timely and you will maintain your new fans eager for more.
LS Virtual Assistant Services knows why Facebook is definitely the hottest social media network in the world and knows ways to help your online business thrive with Facebook fan page applications and Facebook marketing tips. Contact us today to learn proven methods to monetize Facebook and traffic generation techniques for Facebook that will get results.
Precisely, How Are You Using Social Media for Your Personal Business?
May 9, 2011 by Lisa Santos · Leave a Comment
Owners of businesses large and small know the worth of social media marketing plus the recent explosion of Facebook fan pages attests to its proven success.
Making a fan page certainly is the first step in making the best of social media, but maximizing this online networking tool puts social media marketing to work in powerful ways.
Once the demands of managing a business need the most of your time, attention and finances, social media networking may fall into the bottom of the “to-do” list. Perhaps you have realized the need for a Facebook fan page in addition to your business website, but neglect its maintenance and simply check in occasionally to read fan posts and monitor page activity. If that seems like your thought of social media, you are not alone, but it is the perfect time to realize the marketing powerhouse Facebook has become and claim your bit of social media success.
Putting social marketing to function for you is among the best investments of the time. Dollar for dollar and hour for hour, time and money invested into your Facebook fan page will make so much more than simply establish your business – online presence; social media marketing can increase sales and introduce your product or service towards the many individuals throughout the world who connect to the internet daily to social media sites.
Increasing your commitment to social media marketing can yield measurable results:
- Watch your group of followers grow as friends tell friends about your company as well as the great things happening to your fan page.
- Increase profits by implementing shopping features on Facebook that enable customers to conduct transactions right on your page.
- Enjoy all the advantages of an established website directly on Facebook by turning your fan page to a shopping gallery where customers can view and read all about your entire services or products.
Make social media marketing work for you with simple, low-cost tips:
- Starting a particular fan page is one thing; maintaining it is yet another! Commit time each week to social media marketing networking by replying to fan page posts and engaging with your fans. Doing so lets them recognize how much you value their loyalty and referrals to friends.
- Link your website towards your fan page, and vice versa. Make simple to use for individuals to navigate between the two.
- Create a customized landing page for new visitors to your Facebook fan page. Requiring all of them to click the “Like” button before these people can access your whole page is actually a powerful marketing strategy that doesn’t cost you a dime!
- Keep your fan page fresh with quick posts and status updates from time to time that make your page seem timely and current. Your posts will appear in your fans- newsfeeds, that will get your business name out there and generate brand name recognition.
Starting a social marketing campaign is merely half the battle. Keeping that campaign alive and exciting for one’s online fans is what will help make or break your ultimate goal of putting social media to get results for you. Thankfully, once your initial social media campaign is launched and established, it is virtually cost-free to enhance and pump life into it. A little time committed to maintaining social media will pay off in big ways!
Considering the newest innovations in online marketing, business owners trust the social media professionals for creative and affordable social marketing solutions that will get results. Contact us at (757)204-5782 or fill out our contact form to learn the way to put Facebook marketing to work for you today.
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