Social Marketing Quick Tip #8 – LinkedIn
October 20, 2010 by Lisa Santos · Leave a Comment
LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market products and services in a (B2B) business to business environment.
It’s a great way to connect and network with business owners and people in a mutually beneficial way! You can add links to your websites, blogs and other social profiles. You can also set up groups that are similar to Facebook fan pages, and you can also have others recommend your services in exchange for you recommending theirs.
LinkedIn also has a lot of authority on Google and other popular search engines. If you currently have a LinkedIn profile, try doing a search for yourself on Google. There is a good bet that it will show up on the first page of results. That is authority ranking and you don’t want to miss out on it!
Social Marketing Quick Tip #7 – Create Contests
October 19, 2010 by Lisa Santos · Leave a Comment
Contests on FaceBook are a fantastic way to get a lot of people to join your fan page! People really enjoy entering contests, especially if they are easy to enter and have great prizes. You can even specifically state that the prize will be awarded when you hit a certain number of followers. This way you can get people to post the contest to their wall in order to get more entries, which will help the contest go viral.
That way you don’t have to award the prize unless you reach your target number of followers. Just be sure to keep the target number realistic, otherwise people won’t enter because they will feel the contest is a scam.
Another great way to use contests for marketing is to actually give away one of the products that you are selling. If you have your own product, this is even more effective. Your entire contest can revolve around giving away a copy of your product, which will bring a lot of publicity and recognition to your product.
Social Marketing Quick Tip #6 – Twitter Traffic
October 18, 2010 by Lisa Santos · 1 Comment
Marketing on Twitter is very easy, but you must be aware that it doesn’t always yield the desired result unless it is done properly.
Twitter marketing has to be approached in a completely different way than other forms of advertising because Twitter limits the size of posts to just 140 characters.
This means you must keep your posts very short, you can’t ramble on endlessly. You have to get to the point and do it in a way that gains your follower’s interest and gets them to click!
It’s a very good idea to read your Twitter page daily and respond to messages that your followers post. By interacting with them directly, you can establish friendships. This is very important, because your followers can “re-tweet” (RT) your messages to their own followers, potentially allowing you to reach a wider audience.
Social Marketing Quick Tip #5 – Have a Safe Content Ratio
October 8, 2010 by Lisa Santos · 1 Comment
When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there.
It can vary from niche to niche, and is also based on your target market or demographic. Some markets will respond kindly to a 2 to 1 ratio of content versus advertising messages, while other markets will become agitated if they get a marketing message for every two content posts. A good way to play it safe is ratio of at least 5 to 1.
By posting at least five quality content messages for every one marketing message, you will make it much easier for people to deal with the marketing, and they will pay more attention, too!
Social Marketing Quick Tip #4 – Provide Valuable and Useful Information
October 7, 2010 by Lisa Santos · Leave a Comment
When you are trying to market your products or services successfully with social media, one very important thing that you should always do is post useful and interesting information on a regular basis.
This has two major benefits;
1. It makes people LIKE you, because people love getting free stuff.
2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.
While you can’t always post a lot of information on some of the social networks themselves, you can create helpful posts, free reports and ebooks then post it on your blog and use one of the many free applications available to update to all of your social network profiles at the same time letting all of your followers and fans know about any new content.
By doing this on a regular basis you will build your reputation as being someone that really knows what they are talking about.
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