Facebook: The Real Power Of “People See – People Do”
January 24, 2012 by Lisa Santos · Leave a Comment
In case you haven’t noticed, just about everyone is online these days doing a thousand different things. From paying bills, to arranging travel, to shopping for a new home, people spend a LOT of time online.
People are even using the Internet more than ever to keep in touch with family, friends, and co-workers.
Not only do they keep in touch with each other, but they recommend products and services that they like. For instance, when one person “likes” a product or service, they let other people know about it and they, in turn, “like” the product or service too.
On Facebook, businesses build followers by getting them to “Like” their Facebook Fan pages. Imagine someone being in love with your product or service… so they tell everyone they know.
Then, they come to your Fan page and “Like” you and now they get all of your promotions and become loyal customers.
The process becomes viral and continues to go on and on…
Business owners are becoming aware that they also need to be online in a major way to capitalize on social network usage amongst consumers.
It is a fact that your business success strongly relies on a solid, reputable online existence.
If you do not have a customized landing page you are actually losing out on business. Your gross income is probably sagging if you are a small business owner without an online fan base or ability to capture leads.
Imagine how much traffic you can send to your website if you provide surveys for your customers about that new product you want to launch?
Not only will you get real-time data for market analysis, but your customers will be delighted and relieved to know they can find you, their friend, online 24/7.
If you really want to effectively allocate your marketing and advertising dollars wisely, get a Fan page setup and start a viral explosion amongst your satisfied customers.
Local Business: Ignite Your Business in 2012 with a Custom Facebook Fan Page
January 3, 2012 by Lisa Santos · 1 Comment
If you are a local business owner, you may not want to hear this…
But it is time to get on board and ignite your business with a customized Facebook Fan page.
Doing so will bring you a lot more potential customers and provide an easy, simple way for you to engage with them and convert them into long-term loyal customers.
What better way to roar back to life than by using social media when dividing your marketing and advertising dollars?
I’m sure you’ve heard that social media usage is on the rise and is expected to grow at even higher levels within the coming months and years.
This means that business owners all over the world have to prepare themselves to move with this new wave form of marketing.
However, setting up a powerful lead funnel using social media is no easy task. It takes time to build the type of presence that will create long term income for your business.
But a custom-designed, lead capture Facebook Fan page can propel your company into bigger profits pretty quickly; so this is an ideal place to start.
Motivated consumers do not want to be overwhelmed with too much erroneous information. So bring your prospect to your Fan page and when they “like” you as a fan they are moved to a reveal page.
Here, you can reward them with an exclusive report and literally have a customer for life.
Providing your online followers with massive value along with a few promotions here and there is a great recipe for business success.
Social networking means big business and big income if you do it right. It can provide you with more leads, customers, sales, and profits beyond your imagination.
Don’t miss out on the enormous opportunity to take your business to a whole new level through Facebook Fan pages.
Attracting the “Instant Gratification” Generation
November 15, 2011 by Lisa Santos · Leave a Comment
Photo Credit: http://www.connectyourhome.com
Have you ever noticed that most people today want everything RIGHT NOW?
There’s no denying that we thrive off of instant gratification. What does this mean for businesses around the world?
They simply have to keep up with the marketing demands and give their customers what they want.
For instance, one way is to ensure that your business is moving in the right technological direction is by having a mobile-friendly website.
You already know that people search the Internet using their mobile devices today more than ever. But if your website is not mobile-friendly, your prospects and customers won’t be able to access it while on the go.
Don’t leave them hanging… Give them what they need in order to find and contact you on the fly using their mobile phones.
In fact, the market of the future is Generation Y – sometimes known as the Millennials, who were born between 1982 and 2001.
Larger than the Baby Boomers at a strong 85 million members, their spending power will increase dramatically over the next few years as they complete their education and enter a period of rising income and household expenses.
Capturing this discretionary spending could take your business to a whole new level; and it is possible with a little smart marketing.
Many businesses fear that they can’t keep up with the “new” marketing trends. So they keep doing the same things they’ve always done, which is simply bad for business.
Generation Y consumers grew up with technology and they consider it a necessity rather than a luxury. Unfamiliar with such old-fashioned tools as the Yellow Pages and newspapers, this group expects instant gratification in the form of digital, on-the-spot access to any nugget of information that comes to mind – anywhere and anytime.
Consider this: Wireless customers downloaded 7.9 billion apps in 2010. At current growth, expectations are that these downloads will increase to a minimum of 25 billion by 2015.
Companies that rely on traditional methods of reaching their customers will become extinct, as clients patronize businesses that speak their high-tech language.
Using Facebook Groups as an Effective Marketing Tool For Your Small Business
June 22, 2011 by Lisa Santos · Leave a Comment
Facebook Groups is a terrific marketing strategy for small businesses that offers brand name visibility to potential customers, easy networking options and a simple way to hook up with employees and staff. Using Facebook Groups for marketing is an efficient and inexpensive solution to share information and raise your online reputation.
Except when your products or services is nationally known, starting a Facebook group is a smart move for initiating a Facebook online marketing strategy. Used in conjunction with a Facebook fan page, creating a group allows close hitting the ground with specific people, making targeted, tailored information easier to share. Facebook groups have limited application for business use, however they can still be a substantial networking tool and time-saver for business owners. Unlike fan pages, Facebook groups do not need a “Like” feature and work differently than fan pages, but they also offer unique benefits to business proprietors:
Network easily – Connect to related groups, network affiliates and industry leaders to spread the word about your mission and purpose.
Share information quickly- Share relevant information with particular individuals with ease. Connecting with specific groups to share updates and important issues through Facebook groups saves time.
Improve your reputation – Share information about the industry that unites a community with Facebook groups and put your finger around the pulse of popular culture. Being involved, aware and sharing valuable insights with group members shows your dedication and involvement to important issues inside your field of interest and sets you apart from the competition.
Spread awareness -Facebook groups are the best way to enhance social awareness about issues related to your certain industry. Gain a reputation as being a mover and shaker within the community and your own business will reap the extensive benefits!
Keep in touch with field teams -Many small businesses are discovering the “secret” Facebook groups asset, which is simple and easy communication with workers in the field. Including employees upon the group setting with Facebook Mobile capabilities accomplishes instant communication of important work-related updates and issues without having to use pricy appointment scheduling software.
A Facebook fan page is an effective marketing tool for any business, and enhancing that page with Facebook group settings adds customization and easy information-sharing that saves some time and eliminates information being sent to individuals who might find it irrelevant. Targeted and customizable, Facebook groups is an easy and easy-to-use tool that does networking magic and can enhance your reputation as a possible expert in your field. Use Facebook groups to align yourself and your business with industry leaders and companies that complement your mission, goals and purpose. You can even effortlessly share information with your sales staff or workforce out on daily routes, making employee management effortless. With Facebook groups, communication as well as networking are enhanced and therefore puts you on the path to business success!
Press Releases: A Traffic Boosting Strategy For Your Product or Service Launch
July 20, 2010 by Lisa Santos · 1 Comment
A Press Release can provide you with more than just a way to get people to your site. It can give you a broader target audience to sell your product to, as well as help you build brand awareness, especially if you are a new info product developer.
With Press Releases, you are able to reach out to a larger market than many other forms of advertising, and in most cases, word will begin to spread within hours of your press release being approved and distributed. Press releases are also a cost effective method of advertising your info product, and is also one of the fastest and easiest methods of generating exposure for your new product.
Press Releases lend instant credibility to a business, or brand even if it has just launched and by being circulated among leading publishing agents and authority sites, the association alone can jumpstart your business launch in a very powerful and effective way.
Traditionally, a well-structured press release should not be more than one page long. Everything a reader needs to know about your news story will need to be included within a single page for best results.
A second page is acceptable, provided your story makes it worth the time a person would need to read it.
This means that you need to trim down the outline of your Press Release and ensure that it focuses on the key benefits and features of your release, whether it’s an introduction to a product launch, a story about your company, a new launch of a service, or a software program that will benefit the end user in some way.
A Press Release that addresses the fundamental aspect of what people are looking for (how it benefits them) will out perform any other kind, so keep it trimmed and on point.
The power-boosting words used in that headline are rises, challenge and ‘helping’. Some other words you could use in your headline that will demand attention are:
- Announcing!
- Secret
- Free
- Discover
- Strategies
- Success
There are some writing service companies that specialize in providing you with press release writing services.
http://www.custompressrelease.com
http://www.Press-Release-Writing.com
Press Release Distribution Sites
There are distribution sites on the Internet that will publish your press releases for you. Most will ask you to sign up for an account with them and then you can start uploading your press releases with them.
Once they have been submitted to these sites, they will be available to all the news search engines to be picked up when an Internet user searches for the subject of your release.
They will be reviewed to ensure they are proper press releases and not advertisements, spam, or anything promoting adult content websites.
Here’s a few resources to help you get started:
http://www.PRWeb.com
http://www.URLWire.com
http://www.PRNewsWire.com
http://www.Free-Press-Release.com
http://www.marketwire.com
http://www.wiredprnews.com/
http://www.livepresswire.com/
http://www.PressReleaseNetwork.com
http://www.WebWire.com
http://eWorldWire.com
http://www.BusinessWire.com
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