Why Email Marketing is Crucial for Repeat Sales
January 3, 2013 by Lisa Santos · Leave a Comment
Every business owner knows the difficulty of marketing and the expenses that come along with acquiring new customers. If you have the money to put into it, getting new customers becomes easy after a while.
But most businesses struggle when it comes to “keeping their customers coming back and getting repeat sales.” Getting repeat customers is a piece of cake compared to generating new customers.
Many companies make the mistake of getting stuck in the process of attracting new customers and forget to take care of the ones that have already purchased from them.
We live in a world where there are thousands of players in any given industry and customers will continue to buy from businesses they know, like, and trust as long as they see value in the product or service.
Although it is ignored by many people, email marketing has the power to popularize company brands and keep customers coming back. The problem is that most businesses focus on “lead generation” and totally ignore “repeat business.” However, the more loyal customers you have, the more sales you can make while reducing your advertising expenses at the same time.
If you want your company to come to mind every time someone needs your type of product or service, you must use email marketing effectively. You first have to start by asking your existing customers to join your list; followed by new customers.
Never stop adding people to your list and think of creative ways to get people to join your list. Then you have to use email marketing to keep them informed with information related to your industry as well as special promotional offers.
The nice thing about email marketing is that while it is effective in keeping existing customers updated and coming back to you, it will also act as an effective method to recruit new customers. For instance, you can have people join your newsletter list and slowly build a relationship with them via email with an aim at converting them into new customers.
Emails contain more information as opposed to other forms of advertisement and marketing. This is because in an email, you can include a lot of information whereas other methods usually have a limited amount of small space that you can use to get your message across. The inclusion of a business logo and images can attract even more attention and create brand awareness.
Using Email Courses as a Way To Promote Products and Services
September 7, 2010 by Lisa Santos · Leave a Comment
Online courses, or email courses are becoming an increasingly popular way for savvy Internet marketers to promote their products and services. Online courses or email courses essentially include short online presentations or emails which include insightful information on a particular niche subject. These courses are usually offered in multiple, short segments to keep the students interested in the topic. This type of advertising serves a useful purpose and many of the participants do not even realize they are being subjected to a marketing campaign. This article will discuss creating and distributing an online or email course for the purposes of advertising your business.
The creation of an online course of an email course should begin with a solid idea for a series of educational articles which pertain to your business and will be of interest to your potential customers. Educational email courses can sometimes be sold for profit themselves but if you are interested in using the courses as marketing tools you will most likely be offering these courses free of charge in an effort to entice potential customers to purchase your products or services.
Determining the topic of your courses is very important because it can dictate the success of your marketing effort. Consider an online retailer of running shoes. This business owner may want to develop a series of email courses on subjects such as training for a marathon, preventing injuries, increasing speed and running for fun. Each of these courses may contain a few segments which offer different perspectives on the subject. These courses are ideal for this business because they are subjects which are likely to be of interest to the customers of the business. Likewise a real estate agent may opt to offer email courses on subjects such as understanding mortgage options, finding a lender or house hunting. Again these are all subjects which are likely to be of interest to the real estate agents clients.
The distribution list for your online or email courses should mostly include members of your target audience. This can be achieved by either offering the course as a download online where only interested Internet users will partake in the course or only emailing the course to recipients who have specifically expressed an interest in receiving more information about your products and services and have submitted their email address for this purpose.
Once you decide on a subject for your online or email course, seek out a qualified writer to create the content for your online or email course. This will help to give your copy a more professional appearance. The writer can assist you by creating copy which is informative and useful to your readers but is also well written, clear, concise and easy to understand. If your niche topic is highly specialized you might have to provide the writer with product information as well as research materials to ensure the content is informative and accurate. Additionally, you should review the content once it is completed to verify the accuracy.
When distributing your email course or launching your online course, it is helpful to request feedback from the users as the conclusion of the course. This is completely voluntary but when users respond they can provide you with useful feedback which will be extremely helpful if you intend to launch a similar marketing campaign in the future.
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