Generating Relevant Back Links Through Article Marketing
August 3, 2010 by Lisa Santos · 3 Comments
Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience.
Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing.
The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.
Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as www.EzineArticles.com, you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day.
Here are the top article directories that you should focus on submitting content to:
http://www.ArticlesFactory.com
http://www.ArticleDashboard.com
http://www.ArticleFriendly.com
The Power of Article Marketing is Through Your Author’s Resource Box
July 22, 2010 by Lisa Santos · 3 Comments
If you are using article marketing as one of your traffic building strategies, then there’s one important element you need to understand and master.
Your author’s resource box is the ONLY element of your article that allows for promotion, so it’s vital that you create a compelling resource box that invokes a call to action and entices every reader to follow through by clicking on your links.
With sites like Ezine Articles, you are able to create multiple resource boxes, choosing one that compliments each article that you write. You can also create multiple author’s accounts so that you can cover a large number of topics, all within one account.
Use your resource boxes wisely, and make sure that you offer your reader with an incentive to click through.
One way of doing this is by offering a free giveaway in your author’s resource box that is relevant to the topic or market that your article is focused on.
If you are not sure what you can offer within your resource box, here are a few things I have used successfully for over a year now:
- Free Report
- Newsletter or Ezine subscription
- Free ebook
- Free sample of a paid product
- Free Trial Membership
When creating your author’s resource box, make sure to use anchor text whenever possible. This will help you rank for specific keyword phrases within the search engines.
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