Posted by Lisa S. on August 30, 2010 · Leave a Comment
Social marketing, involves both interacting and engaging with your target audience, as well as setting up individual webpages on communities like Squidoo and HubPages.com.
Squidoo is an exceptionally popular service that allows users to create one-page websites referred to as ‘lenses’.
With Squidoo being an authority website with search engines like Google, each time you build a lens, you are able to rank for specific keywords used within your page’s title and content itself. It’s a very effective strategy for generating back links and generating traffic to your website.
Squidoo also offers additional modules that you can integrate into your lens pages, including the option to incorporate an opt-in form into your page, so that you can begin to develop an email list of prospects.
You can also earn money from within the Squidoo community based on affiliate commissions generated from the different modules and add-ons that you inject into your lense pages, including Amazon modules, and Adsense.
http://www.Squidoo.com
Another similar service that allows you to develop one-page websites that rank heavily within the search engines is available at www.Hubpages.com
With Hub Pages, you can also earn revenue from different add ons that you decide to implement, but are also able to add tags to your hub pages for better ranking within the search engine.
With Hub Pages, there are a few restrictions in place that you need to pay attention to, including:
- You are only permitted to feature two external (outgoing) links on each hub that you create.
- Your content must be unique, (no PLR is permitted).
- You are not permitted to use excessive tags.
As long as you focus on developing high quality hub pages, you can benefit from the popularity of the Hub community, as well as the back links from each hub page that you create.
Make sure when you create external pages on websites like Hub Pages or Squidoo that you interlink your pages to your main website’s URL.
By cross linking from feeder sites to your main landing page, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed by the major search engines, VERY quickly!
There are other free methods of building back links and maximizing your exposure online, including by developing a quick blog on http://www.WordPress.org and http://www.Blogger.com
Both of these services also carry weight within the search engines, which means that you will be able to increase your outreach just by spending a few minutes developing a single page website that showcases your main website, or your products and services.
Blogger is a great place to make feeder sites. It’s a free blogging platform run by Google, and pages there can often rank very well in many search engines.
Pages on Blogger aren’t given special ranking privileges by Google simply because they run the site.
But like Squidoo, HubPages, and other similar sites, they have enough pages with backlinks and authority that the overall site seems to get a nice boost.
If you’re going to make a blog to promote your membership site, there are two ways to go about it.
You could either set up a little throwaway blog that you only post a few articles on, linking to your site in each article, or you could try to create an authority blog.
An authority blog is one that you post to fairly regularly, work towards getting a lot of regular viewers, and try to get “authority” status in the search engines.
If you want to create an authority blog, it will be a lot more effective. Your readers will come to respect you as a real expert in your field, so they will be more inclined to join your membership site.
It’s a great way to get members, just keep in mind that running an authority blog requires a substantial commitment. You have to post regularly, or it won’t be very effective.
As with other feeder sites, you’ll want to use your keyword you can. If you can get your keyword in the URL, it’s a very good idea to do so.
If you just want to create quick throwaway blogs for fast search engine traffic, you don’t necessarily have to use unique content.
To the best of my knowledge, Blogger doesn’t have any requirements that say you can’t use PLR, so this is a good way to build feeder sites quickly.
If you want to become an authority blog, I wouldn’t use PLR. Unique content is a much better idea, even though it takes more time.
By cross linking from remotely hosted pages to your own main site, you will be able to develop a solid back link campaign, quickly and at absolutely no cost. This is also a very effective method of ensuring your website is indexed.
Posted by Lisa S. on August 19, 2010 · Leave a Comment
The idea of a virtual assistant is to take away the headaches that you may be having with your business. This may begin with some of the extra work that you have, and may even move into implementing website designs. If you want to make sure that you find the right virtual assistant, you will want to make sure that they have the qualities you need in order to function at their best.
Just like a job interview, you want to make sure that a virtual assistant is presentable and professional in what they do. Even if they are doing work behind the scenes, they are representing your business. Because of this, you should examine their manners and professionalism before you hire them. If you are unsure of how to begin, there are several practical things to look into.
A virtual assistant will begin their presentation virtually. This means that any virtual assistant will have a website. You will want to make sure the website is organized, presentable, and informational on who they are and what they do. The website is their first presentation, and often times reflect their personality.
From here, you will want to meet with the virtual assistant, or at least call them, to make sure that they are a good fit. By simply putting together some questions about what you need, you will be able to see if the virtual assistant will work for you. They should be able to consult with you at a professional level. Everything from answering the phone properly to providing you with quality answers is important. This includes everything from confidence to articulation in the conversation.
Of course, you will also want to make sure that your virtual assistant has the proper experience. This begins with education, but can also include a variety of other things. There are virtual assistant certifications that are available for serious businesses. Even if they are just starting out, this will help them to show they are professional. They should also have some knowledge or association with the Virtual Assistance Chamber of Commerce.
If you want to make sure that your virtual assistant will work well for you and present the company in a professional manner, then you will also want to make sure that they are confident, articulate and experienced with what they are doing. This will give you the ability to find someone who you know will work well with what you provide.
Posted by Lisa S. on August 17, 2010 · Leave a Comment
Just like a job interview, most business owners will want to examine the credibility of a virtual assistant before they decide to sign a contract with them. Just like a resume, most business owners will want to make sure that the credentials are available for the virtual assistant. This will help to define how good they will be for the work that you are asking them to do.
There are several ways to define the credibility of a virtual assistant. There are no set standards for an assistant, meaning that the number one credential should be in your confidence to have them do the work, and in their confidence to do the work effectively. Having the personality and understanding the vision should be one of the number one considerations for a virtual assistant.
Beyond this, there are a variety of possibilities for a virtual assistant. One of the growing credentials for an assistant is the certification for a virtual assistant. However, this is not a required credential. It will simply allow the virtual assistant to gain the knowledge that they need in order to expand their abilities. Some will, instead, have credibility related to schooling or certification from things such as computer programming. There is also the possibility that they belong to the Virtual Assistant Chamber of Commerce as a member, or the national and international associations. This will help you to define whether they are virtual assistants, and will help you to see their seriousness in their job.
One of the other determining options that you can look into is the years of experience that the virtual assistant has. You can expect that a smoother job is going to be done with someone who has at least five years of experience in what they are marketing. Unless you have worked with virtual assistants before and know that they can do the job by your standards without that much experience, it is best to make sure they have some experience.
If you want to make sure that your business has the best reputation, then you also want to make sure that you have the right person working for you on the pieces to the puzzle. Having a virtual assistant with the required credentials is one of the necessary parts to helping you put together the whole of your business.
Posted by Lisa S. on August 12, 2010 · Leave a Comment
Personal branding your affiliate marketing campaigns can help you succeed in affiliate marketing. The market will recognize you among other players in the business. Connection is also properly established with customers with personal branding.
Why You Should Use Personal Branding
Personal branding adds your touch to the business. Personal branding goes well beyond a sleek logo or a perfect tag line. It is a way of sharing your expertise and own set of values with your target market.
Personal branding helps a lot in establishing rapport with your clients. A sense of connection is formed leading to trust and confidence of your market to get what they need from you.
In a business world where competition is very stiff, other marketers can steal your concept, your tools, and your system. There will also come a time when your patent for your product will expire. Personal branding attaches your identity with the goods or services that you sell.
People will know it is you when they see something on the market. If they trust you, they trust what you offer them.
Tips on Building your Personal Brand
Building a personal brand is not an easy task. It does not come in a package nor is it achieved overnight.
Here are some tips to get you started in building your brand:
- Run your own blog – If you want to be seen as an authority in the business, you should have a site devoted to it. You can also receive important feedback from your followers and potential clients.
- Distribute information online- You can write free ebooks or newsletter and distribute this to your list or potential customers. This can help you as an affiliate marketer in building trust with your market.
- Publish write-ups on trade publications- Print is still a very powerful medium. People can get their ideas and business sources by reading magazines and journals. You will develop the authority in your field through this effort.
- Give seminars and webinars- These talking engagements put the spotlight on you and serve as a good venue to show your expertise. You can also push for your services or products during these events.
Affiliate marketing is like standing in a crowded room where everyone is wearing a black suit, donning the same shoes, and sporting the same smile. It is a crowded business and people will have a hard time seeing you. Personal branding magnets the attention of the market to you and puts a spotlight on what you can give them.
Posted by Lisa S. on August 3, 2010 · 1 Comment
Article marketing is one of the most popular methods of generating relevant back links from authority websites, and in maximizing your outreach with well-crafted, high quality content directed at your target audience.
Each article should be between 300 and 600 words in length and provide useful information that your target audience would find appealing.
The greater the number of articles in circulation, the more exposure you will receive, however you always want to focus on producing high quality content, rather than just on the quantity that is being distributed between these networks.
Apart from directly benefiting from the exposure received by having your articles showcased within popular article directories such as www.EzineArticles.com, you will also benefit from the frequency in which search engines crawl article directories due to new content being posted each day.
Here are the top article directories that you should focus on submitting content to:
http://www.Buzzle.com
http://www.GoArticles.com
http://www.ArticlesFactory.com
http://www.WebProNews.com
http://www.ArticleDashboard.com
http://www.ArticlesBase.com
http://www.ArticleWheel.com
http://www.ArticleFriendly.com
http://www.ArticleRich.com
http://www.Articles-Hub.com
http://www.SubmitYourNewArticle.com
http://www.Articlesnatch.com
http://www.earticlesonline.com
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