A Professional Website Opens the Doors to Many New Consumers
How many times have you heard someone talking about ‘Googling’ a products, service or business? If you do not have a website, what happens when someone ‘Googles’ your business?
Sure, the name of your business may come up with the address and the phone number, but is that really enough to get someone to call or walk into your business? Chances are probably not. Today, consumers are used to being able to get what they want and need in a very timely fashion thanks to the internet.
So let’s say your business deals with plumbing and repair and you do not have a website. A consumer in your area has a plumbing emergency and does not have the time to pull out the good old Yellow Pages. So they quickly hop online and do a local search for a plumbing and repair company.
Two choices come up; one is your competitor who has a professional website that details all the services they provide… and the other one is your business, which comes up with only a name and phone number. Who do you think the customer is going to choose? Who would you choose? Especially in a time of crisis…
Without a website, there is a great chance that you are losing potential customers. As a small business owner, you already face a lot of challenges and you have to compete with much larger companies and organizations. Many people still prefer to buy local and support small businesses everywhere but without a website, how can they really find you?
One of the main reasons that websites have become so important to businesses of all sizes is due to the ease of finding them online. When a website is professionally designed and uses SEO (search engine optimization) finding a new business, new restaurant, or any type of business establishment becomes a snap.
In the simplest terms, SEO will help with your businesses online web presence which opens the door to new potential customers. SEO uses certain keywords that are related to your business based on what you are selling or providing to consumers.
So if you were a local pizza shop, your website would be designed with SEO in mind and certain words such as pizza, cheese pizza, stromboli, etc. would be used to help with your search engine rankings. While SEO may seem to be a complicated process, and it can be at times, all a small business owner needs to understand is that SEO means more people being able to find your business.
Back to the concept of ‘Googling’ a business. When you have a website and proper SEO is used, your website will become listed on Google. Not only will your website show up in the rankings when someone searches for your business name in particular, but you will also come up if they enter a search for your “type” of service.
So, let’s say for example that you are a small business owner that specializes in candy buffets for a variety of events and weddings. A local consumer has never heard of your business before but is in need of your services for their upcoming child’s party. So they type in “candy buffets” in your area and if you have a website, your website will show up in their search results. By simply having a website, you may have just found a potential customer.
No matter how small your business may be the benefits of having a website are enormous. Many times small business owners will think that since they are not selling something direct from their website, there is no point in having one. This could not be further from the truth as illustrated in the examples above. In today’s modern world, every business big or small needs a website in order to continue to grow.
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