7 Things You Should Do For Twitter Marketing Success

7 Things You Should Do For Twitter Marketing Success

February 16, 2010

twitterIt’s no secret that Twitter has grown into an Internet mega monster that is globally known and talked about everyday. Many new users of Twitter are constantly asking how they can use the site more effectively to grow their business. Let’s face the fact…Twitter is a fantastic tool for offline and online marketing.  There are just thousands of success stories floating around about local and online businesses  who have harnessed the power of Twitter to grow their business to great heights.

So how can you become the next success story? It’s very simple…just follow these proven success strategies on Twitter starting today:

1. Make sure to fully set up your Twitter profile. Add your picture, a short 160 character bio and a twitter background.  People are more inclined to follow someone that has a picture and some information about them.   Because this is what people will read before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good! So don’t slack off and leave these areas unattended.

2. Tweet 5 to 10 times before following people on Twitter. If you are just getting started, do not start following people until you have a few tweets.  It may seem strange at first to tweet to nobody but you want to provide enough useful tweets on your page before people will consider following you. Show value and personality in your tweets.  For example, you may want to share a favorite quote, something funny, or an interesting news article. It’s about giving your followers something interesting to read about and keeping them entertained or informed. The following sites are helpful in finding useful information you can ‘tweet’ to your followers.

3. Gain More Followers by Being Highly Complimentary to People. People love compliments. Try to find something to compliment or encourage with some of your followers. Comment on people’s videos, articles, blog posts, pictures, aspirations or goals. This will begin to set you up as a leader in the Twitter community.

4. Retweet Content from other People. Retweeting content gives you more credibility but you must give credit to original author. Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to retweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a retweet increases as you retweet. Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.

5. Follow People To Build Your List. Use http://search.twitter.com to search for people based on keywords. You can follow people in your same industry, same interest or in your local area. For example, you can search for people in your local area by typing something like “live in Atlanta” and it will bring back search results of people in that area. Try to follow at least a 100 people a day. Do not be overly aggressive in following or you can get your account banned.

6. Integrate Twitter with Your Facebook Profile. If you have a Facebook profile, make sure to add the Twitter application on your profile so that your Facebook status is updated with your Twitter status automatically. This will cover your friends/followers in both places which comes in handy so you don’t have to post your status manually twice.

7. Best Time To Tweet is Between 1 p.m. to 3 p.m. and 6 p.m to 10pm

  • Tweeting at the times above is considered peak times for Twitter use. It’s when you’ll get the most interaction from your followers.
  • Friday evenings has less interaction.
  • Tweet Saturday anytime before night.
  • Tweet Sunday evening 6pm and on.

What You Should NOT Do on Twitter

I wouldn’t be helping your success out if I didn’t list a couple of no-no’s on Twitter:

Automatically sending the wrong type of direct message through an AutoDM. Direct messages can be seen as impersonal and pushy when they aren’t written properly. If you decide to use a tool that automatically send messages to your new followers keep it simple and friendly. A message saying ‘thanks for following me’ is fine, but sending automated messages promoting your business or product is not a good idea and most instances people will click the unfollow button right away.

Tweeting promotion after promotion. Yes, you are using Twitter to promote your business, but posting one offer after another will only cause people to ‘unfollow’ you. When people look at your timeline and notice that you aren’t posting anything of value to them they will quickly move on. There are millions of Twitters to follow, why should they follow you when you’re only tweeting about promotions? Remember this basic rule of sales: “people want to know what’s in it for me”?

If you follow any or all of these great tips, you will build a strong following on Twitter which means more traffic to your business website and more money in your pocket!

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5 Replies to “7 Things You Should Do For Twitter Marketing Success”

  1. Hiya,

    I’ve just been searching for recent blog posts from people who might be interested in Twitter tools, and found your blog. Would you be interested in reviewing TweetingMachine, our recently-launched Twitter tool? If so, please let me know and I’ll get back to you with a login. No expectations, if you like the product then great, otherwise, well, it gives us something to work on 😉


  2. Twitter does not provide link juice. Only because of their amazingly high pagerank, your tweets and even your Twitter profile page can get on the first page of Google just with a good linking strategy

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