Social Media Marketing: Why Is It So Effective?
February 26, 2010 by Lisa Santos · 2 Comments
You may be amazed at the rise of web2.0 (otherwise known as social networking) sites over the past few years, wondering how in the world did such casual sites which operate like de-stressing tools become such big business?
Well, the key element to doing business in today’s modern world is strategic networking. One of the fastest and most interactive methods is social marketing advertising.
In fact, a whole lot of companies create their own customized profiles on social media sites, and then add prospects and business contacts as friends. The key to social marketing networking is simply making friends and connecting with a targeted demographic audience.
No matter what your target demographic is, you’ll find various kinds of people from all backgrounds and cultures who eagerly log on to sites such as Twitter, Facebook, MySpace, YouTube and Squidoo regularly.
Many online businesses, some of which could be your rivals, are already taking advantage of social marketing advertising. You need to jump on the bandwagon as well to leverage on this amazing wave of social marketing.
Creating a profile or channel can be done in a matter of seconds. However, you will have to maintain your own page regularly. Try logging in on alternate days to add new friends, respond to requests, share comments, answer questions etc.
Remember, you have to be patient yet interactive so as to win the trust of others.
Would you like more social media tips like this? Check out Social Marketing Superstar.
Social Media Marketing: Unwritten Rules to Take Into Consideration
February 24, 2010 by Lisa Santos · 2 Comments
When you join a social networking site for the first time, there are a couple of unwritten ( or maybe written in some places) rules that you need to take into consideration.
Now these rules or tips may not make you a Millionaire overnight, but what they do is help build credibility and your good reputation online as someone people can trust and who knows his/her area of expertise well.
And here they are:
1. Don’t try to be funny
Some people will start to think business and start promoting their businesses or products on the spot. Wrong move. The purpose of sites like Facebook, Twitter, etc. is to socialize, and you should just stick to that. This means no hard selling, no direct sales pitch, nada, zilch. It’s an environment where work and play has must go hand in hand.
2. Go where the traffic is
Sounds like common sense? You’d be surprised how many people actually over look this. If you see a huge community of people on Facebook talking about dog training for example, there’s your obvious pot of gold.
3. Give as much as possible
Yea, it is better to give than to receive. When offering people tips, advice, videos, files and other freebies, you are actually adding value to whatever you offer them in future and building up a credible reputation. Although it seems you might be on the losing end now, in the near future, you will reap untold profits from this once little action.
Of course there’s more to leveraging on the power of social media but right now, apply these tips and see your stock rise online!
Would you like more social media tips like this? Check out Social Marketing Superstar.
7 Things You Should Do For Twitter Marketing Success
February 16, 2010 by Lisa Santos · 5 Comments
It’s no secret that Twitter has grown into an Internet mega monster that is globally known and talked about everyday. Many new users of Twitter are constantly asking how they can use the site more effectively to grow their business. Let’s face the fact…Twitter is a fantastic tool for offline and online marketing. There are just thousands of success stories floating around about local and online businesses who have harnessed the power of Twitter to grow their business to great heights.
So how can you become the next success story? It’s very simple…just follow these proven success strategies on Twitter starting today:
1. Make sure to fully set up your Twitter profile. Add your picture, a short 160 character bio and a twitter background. People are more inclined to follow someone that has a picture and some information about them. Because this is what people will read before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good! So don’t slack off and leave these areas unattended.
2. Tweet 5 to 10 times before following people on Twitter. If you are just getting started, do not start following people until you have a few tweets. It may seem strange at first to tweet to nobody but you want to provide enough useful tweets on your page before people will consider following you. Show value and personality in your tweets. For example, you may want to share a favorite quote, something funny, or an interesting news article. It’s about giving your followers something interesting to read about and keeping them entertained or informed. The following sites are helpful in finding useful information you can ‘tweet’ to your followers.
3. Gain More Followers by Being Highly Complimentary to People. People love compliments. Try to find something to compliment or encourage with some of your followers. Comment on people’s videos, articles, blog posts, pictures, aspirations or goals. This will begin to set you up as a leader in the Twitter community.
4. Retweet Content from other People. Retweeting content gives you more credibility but you must give credit to original author. Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to retweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a retweet increases as you retweet. Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.
5. Follow People To Build Your List. Use http://search.twitter.com to search for people based on keywords. You can follow people in your same industry, same interest or in your local area. For example, you can search for people in your local area by typing something like “live in Atlanta” and it will bring back search results of people in that area. Try to follow at least a 100 people a day. Do not be overly aggressive in following or you can get your account banned.
6. Integrate Twitter with Your Facebook Profile. If you have a Facebook profile, make sure to add the Twitter application on your profile so that your Facebook status is updated with your Twitter status automatically. This will cover your friends/followers in both places which comes in handy so you don’t have to post your status manually twice.
7. Best Time To Tweet is Between 1 p.m. to 3 p.m. and 6 p.m to 10pm
- Tweeting at the times above is considered peak times for Twitter use. It’s when you’ll get the most interaction from your followers.
- Friday evenings has less interaction.
- Tweet Saturday anytime before night.
- Tweet Sunday evening 6pm and on.
What You Should NOT Do on Twitter
I wouldn’t be helping your success out if I didn’t list a couple of no-no’s on Twitter:
Automatically sending the wrong type of direct message through an AutoDM. Direct messages can be seen as impersonal and pushy when they aren’t written properly. If you decide to use a tool that automatically send messages to your new followers keep it simple and friendly. A message saying ‘thanks for following me’ is fine, but sending automated messages promoting your business or product is not a good idea and most instances people will click the unfollow button right away.
Tweeting promotion after promotion. Yes, you are using Twitter to promote your business, but posting one offer after another will only cause people to ‘unfollow’ you. When people look at your timeline and notice that you aren’t posting anything of value to them they will quickly move on. There are millions of Twitters to follow, why should they follow you when you’re only tweeting about promotions? Remember this basic rule of sales: “people want to know what’s in it for me”?
If you follow any or all of these great tips, you will build a strong following on Twitter which means more traffic to your business website and more money in your pocket!
Recommended Tools:
Auto-Follow on Twitter with Tweet Adder
Customize Your Twitter Background for only $10
Become a Social Marketing Superstar
Guidance to the Virtual World: Virtual Assistant Directories
February 11, 2010 by Lisa Santos · 3 Comments
It seems so simple to be in a traditional business world. You simply put an ad out for someone to fulfill a job position. One by one, you see who is most credible and confident for the position, eventually hiring the person of your choice. However, things are beginning to run differently, making it necessary to find different ways to find people.
If you are looking for a right hand person to help with the business, but have decided to go the nontraditional route of a virtual assistant, you will want to make sure that you know exactly where to go. The job interview for a virtual assistant is not located in an office, but is also located virtually, meaning that the way to find the assistance is different.
There are a few ways that you can find the right virtual assistant. The first is to look locally. This means that you can look at either Internet portals that advertise local companies with connections to websites. You can also look at other local directories that you know will have the right advertisements for you to find a virtual assistant. Most likely, virtual assistants who are working in the business individually will be listed through these different areas.
Another option that you can follow is to look at directories that have been made for virtual assistants that are qualified. The Virtual Assistants Chamber of Commerce is one specific area that has virtual assistant directories. In order to be listed in this directory, one will have to have a certain amount of experience and will also have to be a member of the Chamber of Commerce.
Finding the right virtual assistant directories simply means looking into the most well known areas for virtual assistants. There are a variety of areas that are available, all which can help to get you to the right person. Going through a job interview virtually is what will help you to move into a nontraditional method of working with someone; virtually.
Here are just a few virtual assistant directories to get you started on the search for your perfect virtual assistant:
http://www.mediamage.com/va/
http://www.virtualassistantnetworking.com/directory/
http://www.virtualassistantforums.com/directory/
If you need help finding your perfect assistant, give us a call at 206.350.3504 for free 15 min consultation.
Quick Tip#22 From Your Internet Marketing Virtual Assistant (Partner Up!)
February 9, 2010 by Lisa Santos · 1 Comment
A really great way to build your prospect list is to find similar companies in your niche or industry that target the same customers and partner up with them also referred to as joint venture. If the company sells related products, you can both get together and form a joint venture. By forming this joint venture, you can offer a special promotion involving products from you and your joint partner which can bring great benefits to your customer as well as their customers. You will promote the new product along with your product to your customers which adds that extra value to your site. And of course, your joint venture partner returns the favor! It’s a great way to generate traffic and definitely a win-win situation for both partners.
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